Brands

  • Man pictured
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    Courtesy of Starwood Hotels
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    Starwood Hotels promotes Shadi Omeish to SVP of Americas operations

    The Miami-based company, which operates 1 Hotels, Baccarat Hotels and Treehouse Hotels, has made three promotions in total across its operations and property teams.   

    By • April 2, 2026
  • Inside of a guest room with a private balcony
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    Courtesy of Auberge Resorts Collection
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    Blackstone acquires Napa Valley resort amid region’s AI boom

    The firm bought Stanly Ranch, a 712-acre luxury property, at a foreclosure auction, as it expands its portfolio in the Bay Area.

    By • April 2, 2026
  • The rooftop pool at the South Congress Hotel in Austin, Texas.
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    Retrieved from South Congress Hotel on April 01, 2026
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    Hyatt brings The Standard hotel brand to Austin, Texas

    The South Congress Hotel will convert to The Standard, Austin, marking the boutique brand’s first U.S. opening in more than a decade.

    By • April 1, 2026
  • Rooftop seating
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    Courtesy of Hyatt
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    Hyatt opens first hotel in Chattanooga, Tennessee

    The 123-room Caption by Hyatt hotel, situated in the Southside neighborhood, is the second brand property to open in the U.S.

    By • April 1, 2026
  • An image shows Lefay Resort & Spa Dolomiti in Italy.
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    Courtesy of Marriott International
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    Marriott enters luxury wellness with Lefay brand deal

    Through a new joint venture, Marriott plans to scale the Italian resort brand globally as travelers increasingly seek “transformative travel experiences focused on health and longevity.”

    By • April 1, 2026
  • Inside of a guest room
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    Permission granted by Trailborn Hotels & Resorts
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    Trailborn Hotels & Resorts to debut first West Coast property this summer

    The 44-room Hill House at Trailborn Mendocino is one of two properties coming to Northern California as the outdoors-focused brand expands nationally.

    By • March 31, 2026
  • outside of hotel at night
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    Permission granted by Binyan Studios
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    Marriott’s luxury lifestyle Edition brand to debut in Texas

    The 214-key Dallas Edition Hotel and residences plan to usher in a “new chapter for luxury hospitality and residential living in the city.”

    By • March 27, 2026
  • The Hyatt Regency Washington on Capitol Hill is seen on August 21, 2024 in Washington, DC.
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    Anna Rose Layden via Getty Images
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    Julienne Smith back at Hyatt to head Americas growth after IHG stint

    The longtime hospitality executive will drive growth across Hyatt’s luxury, lifestyle, classics and essentials brands in the Americas after departing her chief development role at IHG late last year.

    By • March 26, 2026
  • A young Asian receptionist is at the front desk of a luxurious hotel talking to her African American hotel guests.
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    Getty Images
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    Hotel guests prioritize trust, loyalty rewards over cost

    Value is increasingly determined by more than just cost, as travelers prioritize dependable stays and tangible loyalty recognition, according to a new Choice Hotels survey.

    By • March 26, 2026
  • An aerial image of the JW Marriott Marco Island Beach Resort in Florida.
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    Retrieved from JW Marriott Marco Island Beach Resort on March 25, 2026
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    JW Marriott Marco Island Beach Resort to sell in $835M deal

    Sculptor Diversified Real Estate Income Trust will acquire the Florida property, along with two Naples golf courses, as luxury hotel investment picks up.

    By • March 25, 2026
  • The exterior of FOUND Hotels, Santa Barbara, Series by Marriott in California.
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    Courtesy of Hawkins Way Capital
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    California Best Western hotel converts to Series by Marriott

    The Best Western Plus Pepper Tree Inn in Santa Barbara is now a Found Hotels property operating under the recently launched Series collection brand.

    By • March 25, 2026
  • Inside of hotel lobby
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    Courtesy of NewcrestImage
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    NewcrestImage to reopen The Clara Hotel in Texas

    The redesigned property will retain its affiliation with Hilton’s Tapestry Collection and introduce two food and beverage concepts when it debuts in mid-2026.

    By • March 24, 2026
  • An image of the lobby atThe Monarch San Antonio, Curio Collection by Hilton
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    Courtesy of Hilton
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    5 notable hotel openings so far in 2026

    From coast to coast, Hilton, IHG Hotels & Resorts and AutoCamp have debuted lifestyle properties as they plot portfolio growth across burgeoning brands.

    By • March 24, 2026
  • Hotel along a busy, urban street
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    Courtesy of Yotel
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    Why Yotel, Hilton entered into an exclusive franchise agreement

    Yotel CEO Phil Andreopoulos shares why the brand decided to team up with the hotel giant, which stood out from others during a “competitive process.”

    By • March 23, 2026
  • A woman checks into a hotel at the front desk.
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    Getty Images
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    Can increased AI investment in 2026 give hoteliers a competitive edge?

    Hospitality IT decision-makers say artificial intelligence adoption could impact guest communications, hotel discoverability and direct bookings, per a report.

    By • March 23, 2026
  • A rending of The Stockman, Auberge Collection in Steamboat Springs, Colorado.
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    Retrieved from Marquee Development on March 23, 2026
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    Auberge Collection bets on après ski with ultra-luxury Colorado resort

    The Stockman will bring a hotel and residences, along with a spa and three culinary venues, to Steamboat Springs, as the hospitality brand expands its alpine footprint.

    By • March 23, 2026
  • The atrium of NoMad London features hanging plants.
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    Courtesy of Hilton
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    Hilton names chief brand officer for luxury lifestyle NoMad Hotels

    Kristen Millar will lead the next phase of international growth for NoMad, which is expanding after Hilton acquired its owner, The Sydell Group, in 2024.

    By • March 20, 2026
  • The exterior and logo of a Yotel hotel.
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    Courtesy of © 2026 Hilton
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    Yotel marks first brand in newly launched Select by Hilton collection

    The pair have entered into an exclusive franchise agreement, through which Yotel will join Hilton’s network while continuing to independently manage and license its brand at 23 hotels.

    By • March 19, 2026
  • Decorated bar inside a hotel
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    Courtesy of Douglas Friedman
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    Santa Monica’s The Georgian hotel joins Unbound Collection by Hyatt

    The Southern California oceanfront landmark, featuring a curated library and on-site gallery, is now a part of Hyatt’s independent luxury brand.

    By • March 18, 2026
  • Hotel near a parking lot and highways
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    Permission granted by LivAway Suites
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    LivAway Suites opens second Arizona hotel in Phoenix suburb

    The extended stay brand is expanding its footprint with a 126-room hotel in Glendale as it pursues expansion nationwide.

    By • March 18, 2026
  • Silhouettes of business people
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    Getty Images
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    Hospitality execs say women leaders are key despite underrepresentation

    C-suite officers from Extended Stay America and Peregrine Hospitality share how diverse hotel workforces can improve results and drive career advancement.

    By • March 18, 2026
  • A rendering of Hilton Miami Beach Convention Center Hotel in Miami.
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    Courtesy of Peachtree Group
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    Hilton to open Miami convention hotel this spring

    The historically significant, 289-key Hilton Miami Beach Convention Center Hotel is set to open in May after securing a $103 million bridge loan from Peachtree Group.

    By • March 17, 2026
  • An aerial view of The Resort at Kapalua Bay on Maui, Hawaii.
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    Courtesy of Marriott International
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    Marriott grows luxury portfolio with Hawaii St. Regis conversion

    The Resort at Kapalua Bay on Maui will join the brand as Marriott, along with competitors, targets high-end consumers in the top leisure destination.

    By • March 17, 2026
  • Rendering of outside of new hotel
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    Courtesy of Minor Hotels
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    Minor Hotels to launch inaugural Wolseley Hotel in New York City

    The Wolseley Hotel New York, inspired by its namesake London restaurant, is set to open early next year near Times Square. 

    By • March 16, 2026
  • Casa Mani Resort Napa Valley, Curio Collection by Hilton
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    Courtesy of DyeLot Interiors
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    Opinion

    5 tips for hospitality owners facing challenging conversions

    Repositioning a hotel asset requires a solid plan, cohesive teamwork and creativity to yield an on-brand solution that is well-designed and cost-effective.

    By Jackson Thilenius • March 16, 2026