Trailborn Hotels & Resorts to debut first West Coast property this summer

The 44-room Hill House at Trailborn Mendocino is one of two properties coming to Northern California as the outdoors-focused brand expands nationally.

By Noor Adatia • March 31, 2026

Booking.com points to human support as its ‘differentiator’

The online travel agency is using AI to route customers to the best channel on first contact and to contextualize customers’ inquiries for service representatives.

By Kristen Doerer • March 27, 2026

US hotels won’t see ‘guaranteed surge’ from FIFA World Cup: report

Early booking trends indicate that hotels are seeing lower-than-expected demand, with some hotels opening previously reserved booking blocks to general travelers, according to OysterLink.

By Lara Ewen • March 26, 2026

Hotel guests prioritize trust, loyalty rewards over cost

Value is increasingly determined by more than just cost, as travelers prioritize dependable stays and tangible loyalty recognition, according to a new Choice Hotels survey.

By Jenna Graber • March 26, 2026

Can increased AI investment in 2026 give hoteliers a competitive edge?

Hospitality IT decision-makers say artificial intelligence adoption could impact guest communications, hotel discoverability and direct bookings, per a report.

By Jenna Graber • March 23, 2026

Auberge Collection bets on après ski with ultra-luxury Colorado resort

The Stockman will bring a hotel and residences, along with a spa and three culinary venues, to Steamboat Springs, as the hospitality brand expands its alpine footprint.

By Jenna Graber • March 23, 2026

Marriott grows luxury portfolio with Hawaii St. Regis conversion

The Resort at Kapalua Bay on Maui will join the brand as Marriott, along with competitors, targets high-end consumers in the top leisure destination.

By Jenna Graber • March 17, 2026

Marriott Bonvoy’s March Madness ads show key role hotels play in pregame rituals

Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.

By Peter Adams • Updated March 12, 2026

Hilton launches generative AI agent to help customers plan trips

Users of the beta AI concierge can ask such questions as, “Where can I stay during peak cherry blossom season?”

By Kristen Doerer • March 10, 2026

How hyper-personalization can elevate the hotel guest experience

As technology transforms hospitality, one thing is clear: Data-driven personalization is no longer optional, writes Saurabh Goel, VP at Astound Digital.

By Saurabh Goel • March 9, 2026

AutoCamp Asheville opens as outdoor hospitality competition heats up

Located near Great Smoky Mountains National Park, the North Carolina property joins Hilton’s reservation system as it targets growth in boutique outdoor lodging. 

By Jenna Graber • March 9, 2026

Exit Interview: Marriott CFO Leeny Oberg reflects on decades-long career

In a one-on-one interview, Oberg shares lessons learned, the impacts of technology on travel and Marriott’s growth prospects as she passes the baton.

By Jenna Graber • March 5, 2026

Las Vegas hotels launch exchange rate promotion to entice Canadian travelers

The “At Par” campaign, which aims to boost trips from Canada by providing US$1 for every CA$1 spent, drew more than 15,000 visitors and 2,700 bookings in its first month.

By Noor Adatia • March 4, 2026

Outrigger exec talks Hawaii hospitality recovery, 2026 growth strategy

Despite taking a “strong one-two punch” from COVID and the Maui wildfires, Hawaii remains a strategic priority for Outrigger, which is reinvesting millions across the islands, Chief Commercial Officer Sean Dee shares.

By Jenna Graber • March 3, 2026

GBTA urges end to Global Entry pause, warning disruptions to business travel

“Longer lines, diverted security focus and lost productivity” is the real cost of the Department of Homeland Security’s suspension of the program, per GBTA.

By Noor Adatia • Feb. 27, 2026

US hotels saw slight RevPAR uptick in January: CoStar

Despite persistent challenges throughout 2025, U.S. hotels notched RevPAR gains in January, the first growth month since last March, per a new report.

By Noor Adatia • Feb. 26, 2026

Kayak pokes fun at millennial travel anxiety in new brand platform

The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.

By Sara Karlovitch • Feb. 26, 2026

Hotel CEOs tout 2026 growth despite persistent challenges in Q4

Hospitality companies posted widespread U.S. RevPAR declines again in the fourth quarter, but a new year spells new hope, particularly on the development and technology fronts.

By Jenna Graber • Feb. 24, 2026

World Cup to bring ‘modest’ RevPAR growth to US: report

While the upcoming 2026 FIFA World Cup is expected to bring notable RevPAR gains to U.S. host cities, the overall domestic impact will be "negligible," per CoStar and Tourism Economics.

By Noor Adatia • Feb. 23, 2026

Global markets ‘key’ to Choice Hotels’ growth as US RevPAR down in Q4

Dampened domestic travel demand could get a boost from anticipated tax relief for middle-income families as well as major events in 2026, per CEO Pacious.

By Jenna Graber • Feb. 19, 2026

Global hotel investment volumes to see ‘robust increase’ in 2026: JLL

Investment dynamics are improving largely due to strengthening debt markets, continued conviction in luxury assets and more private equity mobilization, per a new report. 

By Noor Adatia • Feb. 18, 2026

Wynn Resorts posts Q4 Vegas declines, points to brighter 2026

Casino volumes and RevPAR are holding up well to start the year, and a solid group and convention calendar is promising, CEO Craig Billings said during an earnings call.

By Jenna Graber • Feb. 13, 2026

How to build hotel F&B strategies that maximize traffic and profitability

Bringing a sense of character, careful layouts and smart staffing to food and beverage operations can help drive hotel profitability, writes the founder of a hospitality architecture and design firm.

By Alexis Readinger • Feb. 12, 2026

Travelers financially ‘cautious’ as economic concerns persist: report

Although consumers are prioritizing travel, patterns are shifting as affluent travelers pull back spend and younger demographics embrace AI, per Deloitte.

By Lara Ewen • Feb. 10, 2026

US hotel investment climbed to $24B in 2025: JLL

Transaction volume rose 17.5% year over year, driven in part by strong private equity activity and improving debt markets, according to a new report. 

By Noor Adatia • Feb. 3, 2026