Generative AI is changing travel planning as we know it.  

In March, Expedia and Kayak became the first online travel companies to announce the integration of OpenAI's ChatGPT. In May, HotelPlanner followed suit with a similar ChatGPT-powered trip-planning tool available for loyalty program members.

And in June, Priceline and Booking.com joined in on the generative AI action — with features designed to facilitate a smoother accommodation booking process.

Read on for more details on what these companies are doing with AI-powered chatbot technology.