Consumer Trends
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Deep Dive‘We’re holding our breath’: What hotels are expecting from the FIFA World Cup
While hotel booking data for the tournament is tracking below initial forecasts, analysts and hotel operators remain optimistic about a boost from the event.
By Noor Adatia • May 28, 2026 -
Courtesy of Wyndham Hotels & Resorts
Hotel Tech-in: The AI concierge leveling up human-led hospitality
Magic Moment Resort & Kids Club, a Dazzler Select by Wyndham property, is partnering with Worldie AI to enhance the guest experience and emphasize in-person hospitality.
By Noor Adatia • May 27, 2026 -
Oli Scarff via Getty Images
Nearly all hoteliers use AI, but some experiences should be human-led: Mews
As more hoteliers embrace artificial intelligence, revenue is emerging as their next priority, ahead of efficiency or cost reduction, per a new survey.
By Noor Adatia • May 21, 2026 -
Brandon Bell via Getty Images
Summer 2026 travel preview: Cost concerns meet intentional trip planning
Despite rising costs, U.S. consumers remain eager to take experiential trips this season, which presents tailwinds for hotels. Vacations may look different, though, as travelers adjust their budgets.
By Jenna Graber • May 20, 2026 -
Courtesy of Applebee's
Applebee’s offers free delivery to Wyndham Rewards members
The partnership could expand Applebee’s off-premise channel, which grew by 3.5% to make up nearly 24% of sales during the first quarter.
By Julie Littman • May 19, 2026 -
Courtesy of Travel + Leisure Co.
Travel + Leisure Co. bets on outdoor hospitality with Eddie Bauer Adventure Club
The inaugural Utah resort comes as Travel + Leisure plots further expansion in the experiential hospitality space, per CEO Michael Brown.
By Noor Adatia • May 15, 2026 -
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Luxury trades drove US hotel transaction uptick in Q1: JLL
Total transaction volume rose 14.4% in the first quarter, driven in part by private equity and a “favorable financial environment,” per a new report.
By Noor Adatia • May 14, 2026 -
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Expedia taps AI to enhance customer support, acquire new customers
AI is handling a rising number of customer service inquiries, and the technology is enabling faster resolution when customers need to speak with human agents.
By Kristen Doerer • May 12, 2026 -
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US travel spending to see ‘low but positive’ growth in 2026
Travel spending is expected to increase 1% this year to $1.37 trillion, per the U.S. Travel Association, and hotels could benefit from improving fundamentals.
By Jenna Graber • May 11, 2026 -
Brandon Bell via Getty Images
Hotels post brighter performance in Q1 as travel demand improves
In the first quarter of the year, hotel companies saw widespread U.S. RevPAR growth, hit development milestones and leveraged AI in new ways.
By Jenna Graber • May 11, 2026 -
Jesse Grant via Getty Images
IHG posts Q1 US RevPAR growth, citing ‘robust’ demand fundamentals
CEO Elie Maalouf said he feels “confident” about full-year performance, particularly with momentum observed in the company’s signings and openings.
By Noor Adatia • May 7, 2026 -
Courtesy of Wyndham Hotels & Resorts
Wyndham, Choice Hotels debut new AI-powered tools
Wyndham launched a native ChatGPT app to assist travelers in hotel search and booking, while Choice rolled out a slate of solutions to improve operational efficiency for owners.
By Jenna Graber • May 7, 2026 -
Mario Tama via Getty Images
Uber expands into hotel reservations to build engagement, loyalty
These “innovations are designed to deepen the everyday utility of our services,” CEO Dara Khosrowshahi said.
By Kristen Doerer • May 6, 2026 -
Brandon Bell/Getty Images via Getty Images
Marriott posts solid Q1 RevPAR growth, raises 2026 guidance
The first-quarter gains were buoyed by resilient travel demand, CEO Anthony Capuano shared. Marriott also made strides on the development and technology fronts.
By Jenna Graber • May 6, 2026 -
Courtesy of Expedia
Expedia bets on creator-led marketing with IShowSpeed partnership
The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.
By Peter Adams • May 5, 2026 -
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US hotel bookings for World Cup ‘tracking below initial forecasts’: AHLA
In order to attract international travelers for the tournament, AHLA is advising against proposed last-minute tax hikes and cost increases on visas and transportation.
By Noor Adatia • May 4, 2026 -
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Luxury drove Hyatt RevPAR growth in Q1
Hyatt’s luxury brands fueled RevPAR growth in the quarter, with CEO Mark Hoplamazian noting, “If there's any sign of weakness in terms of the high-end customer, we have not seen it.”
By Lara Ewen • May 1, 2026 -
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G6 Hospitality launches Studio 6 Plus extended stay brand
The new-construction brand adds “security, space, and home-like features” for guests intending to stay for a week or longer, per CEO Sonal Sinha.
By Noor Adatia • April 30, 2026 -
Courtesy of Wyndham Hotels & Resorts
Wyndham reports flat US RevPAR in overall ‘strong’ Q1
CEO Geoff Ballotti highlighted “faster-than-expected” RevPAR recovery for Wyndham’s U.S. select-service brands and a record development pipeline of 259,000 rooms.
By Noor Adatia • April 30, 2026 -
Courtesy of Castlerock
Westin Nashville completes $13.5M renovation as business and leisure demand evolves
The revamp prioritized “high-impact, revenue-generating areas” including the hotel’s 456 guest rooms and meeting spaces, according to owner Castlerock.
By Noor Adatia • April 29, 2026 -
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Hilton bets big on AI with vendor partnerships, guest planning tool
The hotelier is linking up with Google, OpenAI and Anthropic to expand its use of AI, CEO Chris Nassetta said Tuesday.
By Paige Gross • April 29, 2026 -
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Hilton CEO touts strong Q1 RevPAR growth, 2026 optimism
Hilton raised its full-year RevPAR outlook, with CEO Chris Nassetta noting continued conversion momentum and growth across all brand segments.
By Noor Adatia • April 28, 2026 -
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Travelers increasingly seeking ‘mental health reset’: report
New research from Amadeus found that some hotel guests are willing to pay extra for peace of mind, which creates revenue opportunities for hoteliers.
By Noor Adatia • April 27, 2026 -
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Hotel Tech-in: The tool giving hotels visibility into gen AI search
As travelers increasingly plan trips using conversational AI, Operto’s newly launched GEO Consultant helps hotels improve how they show up in guests’ searches.
By Jenna Graber • April 27, 2026 -
Courtesy of Gladstone Immersive
Minor Hotels debuts Anantara brand in US with Miami property
The experiential luxury hotel and residences represents a “major step” in Bangkok-based Minor Hotels’ U.S. expansion plans.
By Noor Adatia • April 24, 2026
