Brands
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Courtesy of Hilton
Hilton officially launches Undergraduate, furthering its push into college markets
Following months of speculation, Hilton has unveiled the new upper midscale brand, a flexible, scalable complement to its Graduate offering.
By Noor Adatia • June 1, 2026 -
Courtesy of My Place Hotels
My Place grows extended stay portfolio with 10-hotel franchise agreement
The development deal with Lloyd Cos. will expand the brand’s presence across the Midwest, as momentum continues across the extended stay category.
By Jenna Graber • May 29, 2026 -
Ethan Miller via Getty Images
Caesars, Fertitta make big bet, but are all the cards on the table?
Fertitta Entertainment is expected to acquire Caesars in a deal valued at $17.6 billion, but under a “go-shop” stipulation, the Las Vegas resort operator could pursue even better offers.
By Jenna Graber • May 29, 2026 -
Courtesy of Mews
Mews, SiteMinder partner on hotel distribution solution
The Mews Channel Manager powered by SiteMinder brings together “pricing, distribution and performance all in one place,” said Mews Founder Richard Valtr.
By Jenna Graber • May 29, 2026 -
Ethan Miller via Getty Images
Caesars acquired by Fertitta Entertainment in $17.6B deal
The combination would bring Caesars’ iconic resort portfolio and digital gaming platform under the same roof as Fertitta’s Golden Nugget Hotels & Casinos and Landry’s restaurant brand.
By Jenna Graber • May 28, 2026 -
Retrieved from Accor on May 27, 2026
Accor CEO Sébastien Bazin to step down
During the French hotel company’s annual shareholder meeting, Bazin announced he will depart Accor no later than 2028, saying now is the time to “lay the groundwork” for succession planning.
By Jenna Graber • May 27, 2026 -
Courtesy of Wyndham Hotels & Resorts
Hotel Tech-in: The AI concierge leveling up human-led hospitality
Magic Moment Resort & Kids Club, a Dazzler Select by Wyndham property, is partnering with Worldie AI to enhance the guest experience and emphasize in-person hospitality.
By Noor Adatia • May 27, 2026 -
Courtesy of Bhupesh Patel
IHG’s voco brand debuts in Silicon Valley
Voco Ardez Hotel Sunnyvale has opened in the Northern California technology hub as IHG continues to see strong momentum in hotel conversions.
By Jenna Graber • May 26, 2026 -
Courtesy of Gladstone Immersive
How Minor Hotels is strategically scaling across North America
Minor’s VP of development for the region shares growth plans for Anantara, Wolseley Hotels and more, as the company targets key markets across the U.S. and Canada.
By Jenna Graber • May 26, 2026 -
Courtesy of Choice Hotels International
Choice Hotels International CEO Patrick Pacious exits
The company has appointed Dominic Dragisich, chief growth and strategy officer, as interim CEO.
By Jenna Graber • May 20, 2026 -
Getty Images
2026’s top meeting hotels and destinations in North America: Cvent
Texas’ JW Marriott Austin took the top spot, while Gaylord-branded and Las Vegas-based properties had a strong showing on this year’s ranking.
By Noor Adatia • May 20, 2026 -
Courtesy of Applebee's
Applebee’s offers free delivery to Wyndham Rewards members
The partnership could expand Applebee’s off-premise channel, which grew by 3.5% to make up nearly 24% of sales during the first quarter.
By Julie Littman • May 19, 2026 -
Permission granted by Marriott International
Marriott CIO talks enterprisewide AI deployment strategy
Global Chief Information Officer Naveen Manga said during a virtual event that 2026 is “a year for scale,” as the company continues a multiyear technology transformation with “ambition and caution.”
By Jenna Graber • May 18, 2026 -
Courtesy of Four Seasons Hotels and Resorts
Four Seasons appoints Robert Fritz as executive chairman
Fritz, a longtime executive at Cascade Investment, will guide the brand’s long-term strategy, while founder Isadore Sharp will become chairman emeritus.
By Noor Adatia • May 15, 2026 -
Courtesy of Travel + Leisure Co.
Travel + Leisure Co. bets on outdoor hospitality with Eddie Bauer Adventure Club
The inaugural Utah resort comes as Travel + Leisure plots further expansion in the experiential hospitality space, per CEO Michael Brown.
By Noor Adatia • May 15, 2026 -
Anna Rose Layden via Getty Images
Hyatt taps new head of Americas following recent leadership changes
The company named Adam Rohman to the role, succeeding Pete Sears, after appointing other key executives across its Essentials and Luxury portfolios.
By Jenna Graber • May 13, 2026 -
Courtesy of G6 Hospitality
G6 Hospitality’s new Studio 6 Plus brand signs 18 extended stay hotels
Two weeks after the brand launched, G6 entered a development agreement with Natson Hotel Group to open the properties across “key growth markets.”
By Jenna Graber • May 13, 2026 -
Courtesy of Hilton
Hilton opens ‘personality-driven’ Outset Collection hotel in San Diego
With the addition of The Margot Hotel San Diego Gaslamp Quarter, Hilton capitalizes on a “massive opportunity” to expand its collection brand portfolio.
By Jenna Graber • May 12, 2026 -
Brandon Bell via Getty Images
Hotels post brighter performance in Q1 as travel demand improves
In the first quarter of the year, hotel companies saw widespread U.S. RevPAR growth, hit development milestones and leveraged AI in new ways.
By Jenna Graber • May 11, 2026 -
Ethan Miller via Getty Images
Wynn Resorts reports 10% RevPAR uptick in Vegas as market strengthens
Following the Q1 gains, CEO Craig Billings said he feels optimistic about Las Vegas operations for the remainder of 2026 as performance trends positively.
By Jenna Graber • May 8, 2026 -
Courtesy of G6 Hospitality
G6 Hospitality enters midscale extended stay with new leadership appointment
Former Wyndham executive Krishna Paliwal has been named president of midscale extended stay, “establishing the foundation for the segment’s long-term growth.”
By Noor Adatia • May 7, 2026 -
Courtesy of Wyndham Hotels & Resorts
Wyndham, Choice Hotels debut new AI-powered tools
Wyndham launched a native ChatGPT app to assist travelers in hotel search and booking, while Choice rolled out a slate of solutions to improve operational efficiency for owners.
By Jenna Graber • May 7, 2026 -
Brandon Bell/Getty Images via Getty Images
Marriott posts solid Q1 RevPAR growth, raises 2026 guidance
The first-quarter gains were buoyed by resilient travel demand, CEO Anthony Capuano shared. Marriott also made strides on the development and technology fronts.
By Jenna Graber • May 6, 2026 -
Getty Images
World of Hyatt restructures loyalty program award chart
Starting May 20, 136 hotels and resorts will shift to different award categories, while a new points redemption framework takes effect, as travelers prioritize transparency and flexibility.
By Jenna Graber • May 6, 2026 -
Courtesy of Hilton
Tempo by Hilton to open first hotel in Pennsylvania
The 140-room Tempo by Hilton SouthSide Arts District in Bethlehem supports the lifestyle brand's expansion in the mid-Atlantic region.
By Noor Adatia • May 5, 2026
