Brands


  • The lobby features an orange carpet with a modern design.
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    Courtesy of Marriott International
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    Opinion

    How hoteliers can embrace design to create memorable moments

    Small but carefully considered design details represent a valuable way for owners to differentiate their hotel and drive a tangible return.

    By Paige Harris • June 22, 2026
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    Courtesy of Marriott International
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    Marriott’s Design Hotels expands portfolio with Palisociety agreements

    The design-forward brand added 16 Palisociety hotels to its portfolio, furthering efforts to expand in the Americas.

    By June 22, 2026
  • Picture of glamping accommodations alongside pools
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    Courtesy of BWH Hotels
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    BWH Hotels debuts upscale sales division to capitalize on segment momentum

    The newly launched division is designed to drive commercial growth across BWH’s upscale and luxury hotels, as corporate demand creates “immense opportunities for expansion.”

    By June 18, 2026
  • A group of executives sits on stage at the NYU International Hospitality Investment Forum in New York City.
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    Jenna Graber, Hotel Dive/Hotel Dive
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    Top takeaways from 2026’s NYU International Hospitality Investment Forum

    At the annual investor conference, hotel leaders talked travel demand, the future of artificial intelligence and their predictions for the rest of the year.

    By June 17, 2026
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    Courtesy of Hilton
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    Hilton Boston Back Bay completes multimillion-dollar renovation, emphasizing wellness

    The redesigned 401-room hotel offers “travelers a front-row seat to both the heritage and future of Boston” and features an expanded fitness center and upgraded meeting space.

    By June 17, 2026
  • A traveler uses Marriott's new Ask Bonvoy hotel search tool.
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    Retrieved from Marriott International on June 17, 2026
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    Marriott debuts AI-powered hotel search tool Ask Bonvoy

    The natural language search experience for travelers debuts as Marriott carries out a broader enterprisewide artificial intelligence deployment strategy.

    By June 17, 2026
  • An view of Park Hyatt Beaver Creek in Avon, Colorado.
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    Retrieved from Beaver Creek Resort on May 05, 2026
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    Shareholder ‘betrayal’: Al Shams weighs in on Braemar’s split from Ashford

    Braemar Hotels & Resorts’ largest shareholder has accused the trust of “self-dealing” and is threatening legal action following its termination of an advisory agreement with Ashford Inc.

    By June 16, 2026
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    Permission granted by G6 Hospitality
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    G6 Hospitality CEO Sonal Sinha exits amid leadership changes

    G6 also promoted Nikhil Heda and Anuj Ladha to support its U.S. growth across the economy, midscale and hospitality segments.

    By June 15, 2026
  • An exterior view of the Marriott Seattle Waterfront hotel in Seattle.
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    Getty Images
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    Braemar to end strategic review process, become self-managed REIT

    After initiating a process to sell last year, Braemar Hotels & Resorts has determined a new course of action, including terminating its advisory agreement with Ashford Inc. and its affiliates.

    By Updated June 15, 2026
  • A blue vintage car sits outside a hotel entrance.
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    Permission granted by Binyan Studios/Delano Miami Beach
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    Lodging Lowdown: Delano Miami Beach reopens, AI Hospitality Alliance names advisory board

    Also, a historic hotel reopened in Austin, Texas, and Under Canvas expanded in the Northeast.

    By June 12, 2026
  • A rendering shows the dual-branded AC Hotel and Residence Inn property coming to Las Vegas.
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    Courtesy of Mortenson
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    New dual-branded Marriott to serve growing Las Vegas convention demand

    A 397-key AC Hotel and Residence Inn property will break ground next week adjacent to the Las Vegas Convention Center, as area resort operators anticipate solid group business.

    By June 12, 2026
  • The indoor-outdoor pool at Lefay Resort & SPA Dolomiti in Italy.
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    Courtesy of Marriott International
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    Marriott completes Lefay deal, furthering ‘focus on wellbeing’

    The joint venture with Lefay’s founders brings the Italian brand under Marriott’s portfolio, marking the company’s entry into the luxury wellness space.

    By June 10, 2026
  • Apartment-style hotel building
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    Courtesy of Reside
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    Wyndham-Reside collection comes to downtown Los Angeles

    Set inside a historic building, the 110-unit Reside Craftsman, A Wyndham Residence furthers the growth of the apartment-style accommodations brand in urban markets.

    By June 10, 2026
  • An image shows the lobby at CitizenM Washington, D.C. Georgetown.
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    Courtesy of Marriott International
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    CitizenM opens first hotel under Marriott’s system post acquisition

    The 230-key CitizenM Washington, D.C. Georgetown debuts roughly a year after Marriott International acquired the lifestyle brand for $355 million.

    By June 10, 2026
  • A rendering of a LivAway Suites hotel.
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    Permission granted by Sarah Wilson
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    LivAway Suites grows extended stay portfolio with third Arizona opening

    The hotel debuts as LivAway looks to cater to traveling medical professionals, construction workers and military personnel, CEO Mike Nielson said.

    By June 9, 2026
  • Henderson Park
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    Courtesy of Henderson Park
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    Henderson Park forays into Puerto Rico with Hyatt Regency buy

    Alongside Pyramid Global Hospitality, the joint venture’s acquisition of the Hyatt Regency Grand Reserve in Río Grande comes as global hotel investment ramps up in 2026.

    By June 5, 2026
  • A unit at Kasa Boston at Fenway.
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    Courtesy of Kasa
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    Apart-hotel company Kasa enters Boston amid brand expansion

    Kasa Boston at Fenway will offer 47 apartment-style units and hospitality-forward amenities in what it called “one of the most high-demand” markets in the U.S.

    By June 5, 2026
  • A view of the Seattle skyline from a room at the Embassy Suites Pioneer Square.
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    Retrieved from Embassy Suites Pioneer Square on June 04, 2026
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    Union hotel workers at Seattle Hilton authorize strike

    Employees at the Embassy Suites Pioneer Square approved a strike on Friday, meaning the union could call one at any time, even during World Cup games later this month.

    By Updated June 8, 2026
  • A room at an Undergraduate by Hilton hotel.
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    Courtesy of Hilton
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    Hilton CEO shares ambitious outlook for Undergraduate expansion

    Chris Nassetta and other Hilton leaders reveal how the new college town-focused brand was born following the 2024 acquisition of Graduate.

    By June 3, 2026
  • A group of executives sits on stage at the NYU International Hospitality Investment Forum in New York City.
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    Jenna Graber, Hotel Dive/Hotel Dive
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    Hotel CEOs talk the economy, travel demand and AI at NYU IHIF 2026

    Leaders from Hilton, Hyatt, Accor and more discussed international travel ahead of the FIFA World Cup and how technology could impact hotel operations at NYU’s International Hospitality Investment Forum.

    By June 3, 2026
  • An image of the Bellagio Las Vegas, now part of MGM Collection with Marriott Bonvoy.
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    Courtesy of Marriott International
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    People Inc. plots $18B go-private bid for MGM Resorts

    Barry Diller, owner of People Inc., said MGM represents a “rare kind of business: one with real world assets that AI cannot easily replicate or disintermediate and exceptional digital growth opportunities.”

    By Lara Ewen • June 2, 2026
  • A room at an Undergraduate by Hilton hotel.
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    Courtesy of Hilton
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    Hilton officially launches Undergraduate, furthering its push into college markets

    Following months of speculation, Hilton has unveiled the new upper midscale brand, a flexible, scalable complement to its Graduate offering.

    By June 1, 2026
  • A rendering of a My Place hotel.
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    Courtesy of My Place Hotels
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    My Place grows extended stay portfolio with 10-hotel franchise agreement

    The development deal with Lloyd Cos. will expand the brand’s presence across the Midwest, as momentum continues across the extended stay category.

    By May 29, 2026
  • An exterior view shows Caesars Palace on the Las Vegas Strip on June 24, 2019 in Las Vegas, Nevada.
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    Ethan Miller via Getty Images
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    Caesars, Fertitta make big bet, but are all the cards on the table?

    Fertitta Entertainment is expected to acquire Caesars in a deal valued at $17.6 billion, but under a “go-shop” stipulation, the Las Vegas resort operator could pursue even better offers.

    By May 29, 2026
  • An image of Matt Welle, Mews CEO; Leah Rankin, chief product officer at SiteMinder; and Richard Valtr, Mews Founder.
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    Courtesy of Mews
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    Mews, SiteMinder partner on hotel distribution solution

    The Mews Channel Manager powered by SiteMinder brings together “pricing, distribution and performance all in one place,” said Mews Founder Richard Valtr.

    By May 29, 2026