Wyndham, Choice Hotels debut new AI-powered tools

Wyndham launched a native ChatGPT app to assist travelers in hotel search and booking, while Choice rolled out a slate of solutions to improve operational efficiency for owners.

By Jenna Graber • May 7, 2026

Uber expands into hotel reservations to build engagement, loyalty

These “innovations are designed to deepen the everyday utility of our services,” CEO Dara Khosrowshahi said.

By Kristen Doerer • May 6, 2026

Marriott posts solid Q1 RevPAR growth, raises 2026 guidance

The first-quarter gains were buoyed by resilient travel demand, CEO Anthony Capuano shared. Marriott also made strides on the development and technology fronts.

By Jenna Graber • May 6, 2026

Hilton makes executive changes, launches search for CTO

Hilton is restructuring its leadership in preparation of Chris Silcock's retirement, including transitioning Laura Fuentes to chief brand officer and creating a new chief technology officer role, per an SEC filing.

By Noor Adatia • May 6, 2026

Wyndham reports flat US RevPAR in overall ‘strong’ Q1

CEO Geoff Ballotti highlighted “faster-than-expected” RevPAR recovery for Wyndham’s U.S. select-service brands and a record development pipeline of 259,000 rooms.

By Noor Adatia • April 30, 2026

Hilton bets big on AI with vendor partnerships, guest planning tool

The hotelier is linking up with Google, OpenAI and Anthropic to expand its use of AI, CEO Chris Nassetta said Tuesday.

By Paige Gross • April 29, 2026

The hidden value of human touch in the hotel industry

Independent hotels rely on automation to survive, but data suggests the industry may be overestimating where technology adds the most value, per Sirvoy CEO Mats Persson.

By Mats Persson • April 28, 2026

What facility security teams can learn from the Correspondents’ Association shooting

Tiered perimeters protected Trump and others from the alleged gunman. Newer technologies can automatically close access points when they detect a breach, a security specialist says.

By Robert Freedman • April 28, 2026

Hotel Tech-in: The tool giving hotels visibility into gen AI search

As travelers increasingly plan trips using conversational AI, Operto’s newly launched GEO Consultant helps hotels improve how they show up in guests’ searches.

By Jenna Graber • April 27, 2026

Expedia names ex-Snap CFO as finance chief

Snap CFO Derek Andersen will succeed Scott Schenkel as finance chief for the travel platform beginning May 11.  

By Grace Noto • April 27, 2026

Choice Hotels partners with AWS on AI integration

Aimed at enhancing both the guest and franchisee experience, the enterprisewide deployment comes as hotel competitors enhance their artificial intelligence capabilities.

By Jenna Graber • April 21, 2026

Mews launches AI-powered business intelligence product for hotels

Mews Business Intelligence, which gives hoteliers “a single source of truth for faster decision-making,” debuts as the company deepens AI investment.

By Noor Adatia • April 16, 2026

Hospitality tech attracts $1B in funding, led by property management systems and AI: report

Capital is flowing into “platforms that hospitality businesses increasingly depend on every day,” per Abode Worldwide CEO Jessica Gillingham.

By Noor Adatia • April 14, 2026

Hotel Tech-in: The AI-powered HVAC system cutting costs for hoteliers

AIIR’s new heating and cooling technology can save hotels up to 30% in energy costs while improving the comfort of guest rooms.

By Noor Adatia • March 30, 2026

Can increased AI investment in 2026 give hoteliers a competitive edge?

Hospitality IT decision-makers say artificial intelligence adoption could impact guest communications, hotel discoverability and direct bookings, per a report.

By Jenna Graber • March 23, 2026

Hilton launches generative AI agent to help customers plan trips

Users of the beta AI concierge can ask such questions as, “Where can I stay during peak cherry blossom season?”

By Kristen Doerer • March 10, 2026

Hoteliers are at an AI inflection point. Could big brands help?

Hotel owners are embracing artificial intelligence more than ever, but are also in need of greater guidance around adoption and how to drive returns, a Wyndham report highlights.

By Jenna Graber • March 6, 2026

Exit Interview: Marriott CFO Leeny Oberg reflects on decades-long career

In a one-on-one interview, Oberg shares lessons learned, the impacts of technology on travel and Marriott’s growth prospects as she passes the baton.

By Jenna Graber • March 5, 2026

Kayak pokes fun at millennial travel anxiety in new brand platform

The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.

By Sara Karlovitch • Feb. 26, 2026

The dark side of personalization

“If you can’t explain it to the customer… then you should not be personalizing,” Qualtrics’ Isabelle Zdatny said.

By Michael Brady • Feb. 26, 2026

Hotel Tech-in: The robot lightening the load for housekeepers

At one California hotel, TechForce Robotics has installed an autonomous system that transports hundreds of pounds of linen and waste daily, driving operational efficiency.

By Jenna Graber • Feb. 25, 2026

Hotel CEOs tout 2026 growth despite persistent challenges in Q4

Hospitality companies posted widespread U.S. RevPAR declines again in the fourth quarter, but a new year spells new hope, particularly on the development and technology fronts.

By Jenna Graber • Feb. 24, 2026

Hospitality M&A value saw ‘sharp rebound’ in H2 2025: report

During the period, deal value spiked 229.8% compared to the prior half as investors prioritized quality over quantity, according to KPMG.

By Noor Adatia • Feb. 24, 2026

Marriott ‘actively investing’ in AI, reports progress on system migration

The company is working to overhaul three core tech systems, rolling out the updates to “a meaningful number” of hotels in 2026.

By Roberto Torres • Feb. 17, 2026

Marriott added more than 40 million loyalty members in 2025

The hotel company has fueled its loyalty program through partnerships with companies like Uber and Starbucks, CEO Anthony Capuano said.

By Bryan Wassel • Feb. 11, 2026