Workers prefer a human-centered approach, still anxious about AI: Hilton

A new report examines how hospitality-inspired leadership, community, mentorship and purpose drive retention and performance in the workplace.

By Noor Adatia • June 23, 2026

Top takeaways from 2026’s NYU International Hospitality Investment Forum

At the annual investor conference, hotel leaders talked travel demand, the future of artificial intelligence and their predictions for the rest of the year.

By Noor Adatia • June 17, 2026

Marriott debuts AI-powered hotel search tool Ask Bonvoy

The natural language search experience for travelers debuts as Marriott carries out a broader enterprisewide artificial intelligence deployment strategy.

By Jenna Graber • June 17, 2026

Your revenue team doesn’t have a data problem

The revenue leak isn't your data. It's the gap between knowing and deciding.

By Juanjo Rodriguez • June 15, 2026

AI Is becoming the new front door to hospitality discovery

Travelers are asking ChatGPT and Gemini where to stay. Is your brand part of the conversation?

June 15, 2026

Mews founder on how AI can deepen human connection at hotels

Richard Valtr believes the human aspect of hospitality can be preserved — and even strengthened — through the strategic use and implementation of artificial intelligence.

By Noor Adatia • June 11, 2026

Choice Hotels names Tony Pallas chief technology officer

The appointment comes after Choice partnered with AWS on an enterprisewide artificial intelligence deployment and debuted a slate of AI-powered tools.

By Jenna Graber • June 8, 2026

Hapi CEO shares how hotels can go from ‘AI-ready’ to ‘AI-enabled’

Jeff Bzdawka on why AI only works with the right data set and the importance of aligning the tech with business needs.

By Noor Adatia • June 8, 2026

Where Priceline wants to take travel booking with agentic AI

Online travel companies are racing to go agentic. While some brands are focusing on customer support, others are focusing on search discovery. Priceline's agentic assistant Penny works to do both.

By Kristen Doerer • June 5, 2026

IHG Hotels & Resorts launches ChatGPT app

The artificial intelligence chatbot aims to make it easier for travelers to find IHG hotels and book their stays.

By Noor Adatia • June 4, 2026

Hotel CEOs talk the economy, travel demand and AI at NYU IHIF 2026

Leaders from Hilton, Hyatt, Accor and more discussed international travel ahead of the FIFA World Cup and how technology could impact hotel operations at NYU’s International Hospitality Investment Forum.

By Jenna Graber • June 3, 2026

Mews, SiteMinder partner on hotel distribution solution

The Mews Channel Manager powered by SiteMinder brings together “pricing, distribution and performance all in one place,” said Mews Founder Richard Valtr.

By Jenna Graber • May 29, 2026

Hotel Tech-in: The AI concierge leveling up human-led hospitality

Magic Moment Resort & Kids Club, a Dazzler Select by Wyndham property, is partnering with Worldie AI to enhance the guest experience and emphasize in-person hospitality. 

By Noor Adatia • May 27, 2026

To protect profits, hotels must scale IT infrastructure

By upgrading to stronger, more resource-efficient infrastructure, hotels can power the artificial intelligence initiatives that will protect their profitability today, writes Kevin Cochrane, chief marketing officer at Vultr.

By Kevin Cochrane • May 22, 2026

Nearly all hoteliers use AI, but some experiences should be human-led: Mews

As more hoteliers embrace artificial intelligence, revenue is emerging as their next priority, ahead of efficiency or cost reduction, per a new survey.

By Noor Adatia • May 21, 2026

TikTok looks beyond brand discovery with travel booking and more

The new TikTok Go travel offering will enable users to find and book travel without needing to leave the app.

By Peter Adams • May 19, 2026

Marriott CIO talks enterprisewide AI deployment strategy

Global Chief Information Officer Naveen Manga said during a virtual event that 2026 is “a year for scale,” as the company continues a multiyear technology transformation with “ambition and caution.”

By Jenna Graber • May 18, 2026

The new alliance uniting the hotel industry’s efforts around artificial intelligence

Hotel technology expert Ira Vouk formed the AI Hospitality Alliance in part to help solve fragmentation and spur innovation across the hotel industry.

By Noor Adatia • May 12, 2026

Expedia taps AI to enhance customer support, acquire new customers

AI is handling a rising number of customer service inquiries, and the technology is enabling faster resolution when customers need to speak with human agents.

By Kristen Doerer • May 12, 2026

Wyndham, Choice Hotels debut new AI-powered tools

Wyndham launched a native ChatGPT app to assist travelers in hotel search and booking, while Choice rolled out a slate of solutions to improve operational efficiency for owners.

By Jenna Graber • May 7, 2026

Uber expands into hotel reservations to build engagement, loyalty

These “innovations are designed to deepen the everyday utility of our services,” CEO Dara Khosrowshahi said.

By Kristen Doerer • May 6, 2026

Marriott posts solid Q1 RevPAR growth, raises 2026 guidance

The first-quarter gains were buoyed by resilient travel demand, CEO Anthony Capuano shared. Marriott also made strides on the development and technology fronts.

By Jenna Graber • May 6, 2026

Hilton makes executive changes, launches search for CTO

Hilton is restructuring its leadership in preparation of Chris Silcock's retirement, including transitioning Laura Fuentes to chief brand officer and creating a new chief technology officer role, per an SEC filing.

By Noor Adatia • May 6, 2026

Wyndham reports flat US RevPAR in overall ‘strong’ Q1

CEO Geoff Ballotti highlighted “faster-than-expected” RevPAR recovery for Wyndham’s U.S. select-service brands and a record development pipeline of 259,000 rooms.

By Noor Adatia • April 30, 2026

Hilton bets big on AI with vendor partnerships, guest planning tool

The hotelier is linking up with Google, OpenAI and Anthropic to expand its use of AI, CEO Chris Nassetta said Tuesday.

By Paige Gross • April 29, 2026