Dive Brief:
- The Cambria Nashville Midtown Hotel has opened, joining Choice Hotels International’s growing upscale portfolio, the hotel company announced Wednesday.
- The 159-room hotel features upscale amenities and a rooftop restaurant, The Rux. The property is co-owned by brothers Dan and Paul Patel, who have 30 years experience working in Nashville's business and hotel industries.
- The opening comes amid Choice’s concerted push in the upscale segment. The hotel company has opened several other Cambria hotels in recent months, including in new markets, and made brand improvements across its upscale portfolio.
Dive Insight:
The Cambria Nashville Midtown Hotel features “meticulous design and curated interiors,” including graffiti-inspired decor to pay homage to “Nashville's artistic soul” and Italian-made furnishings, Choice detailed in a Wednesday release.
The hotel includes amenities such as rentable spaces for business meetings and events as well as a rooftop eatery, The Rux, offering global cuisine.
The property was designed to offer guests a “superior Nashville experience at an affordable price point,” the release said.
The property joins other Cambria hotels in the market, including Cambria Hotel Nashville Downtown and Cambria Hotel Nashville Airport. Nashville has been a hot market for hotel activity of late, with lifestyle brands like Tempo by Hilton, Motto by Hilton and Drift Hotels, also expanding there this year.
The Cambria Nashville Midtown Hotel is one of several recent additions to Cambria’s nationwide portfolio, which has grown significantly over the last several months.
Over the last year, the brand has opened the 150-key Cambria Hotel Burbank Airport in Burbank, California; a 212-room hotel in Austin, Texas; a 185-key hotel in Lake Placid, New York; and others in new markets like Savannah, Georgia; Copper Mountain, Colorado; and downtown Detroit.
Choice’s expansion of Cambria comes as the company makes a concerted push in upscale.
Earlier this year, the company launched its largest marketing campaign to date featuring its upscale Cambria and Radisson brands in an effort to change the perception around the hotel company’s segmentation.
The company also announced it will improve the design, guest experience and service of several of its upscale and upper upscale brands, including Cambria, to drive value for owners and repeat stays from guests.
