Dive Brief:
- Delta Hotels by Marriott has opened its first New York City property, a 310-key hotel at 340 W. 40th St. in Times Square, the company announced Monday.
- The hotel, in Marriott International’s classic premium brand category, includes a lobby bar, a full-service restaurant and a fitness center, as well as ample views of midtown Manhattan.
- Marriott is the latest in a string of hotel companies to have opened, or re-opened, properties in Times Square this year. Manny Rappenecker, vice president and global brand leader at Delta Hotels by Marriott, said the hotel’s Times Square debut “marks a significant leap forward in our brand's growth journey.”
Dive Insight:
Delta Hotels by Marriott are centered in key business and leisure destinations, and are designed to provide travelers with necessities without extra frills. Rooms for the Times Square hotel feature a straightforward, purposeful design and basic amenities like free Wi-Fi and bottled water.
Each floor includes a hydration station. The lobby offers a 24/7 pantry with snacks and breakfast for Marriott Bonvoy’s platinum, titanium and ambassador elite members. Meanwhile, the lobby bar, George, serves small bites and drinks, and the full-service restaurant, George’s Nephew, will serve North American cuisine.
Several hotel companies have opened, or re-opened, properties in Times Square of late. Last week, Hilton debuted its first Tempo by Hilton, a 661-room lifestyle hotel in the neighborhood. In June, LuxUrban Hotels Inc. — which is expanding rapidly in the New York City market — signed two 35-year Master Lease Agreements to re-open and operate Hotel 46 Times Square and The Hotel at Times Square.
In May, InterContinental Hotel Group’s Kimpton brand announced plans to open a hotel in the area this fall.
Marriott acquired Delta Hotels, then in Canada only, in 2015. Marriott has since grown the brand’s portfolio internationally to 125 hotels. As of year-end 2022, 87 locations were in the U.S. and Canada.
Marriott plans to further grow Delta Hotels by Marriott internationally, particularly in Greater China, where the company is expanding its premium brand portfolio.
