Dive Brief:
- Hyatt Hotels and The Venetian Resort Las Vegas entered a long-term licensing agreement to make the luxury Las Vegas property along the Strip bookable through Hyatt channels, including Hyatt.com and the World of Hyatt mobile app, Hyatt announced Wednesday.
- The licensing agreement will enhance the hotel company’s loyalty offerings, with World of Hyatt slated to offer its members “elite Venetian Rewards member benefits” in the near future, the hotel company detailed in a release. The partnership comes months after The Venetian announced a $1.5 billion reinvestment project that will update all aspects of the property.
- With the deal, Hyatt builds its presence in the Las Vegas market, following in the footsteps of Marriott International, which similarly inked a long-term strategic licensing partnership with MGM Resorts International in 2023, bringing several iconic Vegas resorts under the Marriott flag.
Dive Insight:
With the long-term licensing agreement, Hyatt expands its distribution in Las Vegas, “a key market that matters to guests and travel planners,” according to the hotel company.
“Las Vegas is a perennial favorite for World of Hyatt members and our group business customers are requesting rooms at a higher volume than pre-pandemic due to the world-class entertainment and unique experiences offered by this dynamic destination,” said Hyatt Chief Commercial Officer Mark Vondrasek in a statement.
The licensing agreement will add 7,000 rooms and 2.25 million square feet of meeting space to Hyatt’s platform, Vondrasek said.
The Venetian Resort comprises two luxury hotels offering all suites: The Venetian and The Palazzo. The property recently underwent “the largest and most expensive hotel renovation in history,” which the resort announced in May. The project touched all of the resort's suites and added entertainment venues and several new chef-led culinary concepts to the property.
Through the partnership, World of Hyatt members will also soon be able to earn and redeem points at The Venetian Resort.
The deal follows a similar Las Vegas loyalty tie-up between Marriott and MGM Resorts. The pair created the MGM Collection with Marriott Bonvoy, under which Marriott loyalty members can earn and redeem points for stays at MGM properties.
Marriott has already converted some 30,000 MGM rooms under its reservation system. On Wednesday, Marriott converted MGM’s Delano Las Vegas on the Mandalay Bay Campus to a W Hotel.
