Dive Brief:
- Hyatt Hotels formed an advisory board dedicated to enhancing the hotel company’s wellbeing offerings, with an initial focus on meetings and events, the hotel company announced Tuesday.
- The Wellbeing Collective Advisory Board comprises leaders across various industries, including doctor and author Deepak Chopra, Peloton instructor Ally Love, aging expert and founder of Super Age David Stewart and Emmy-nominated poet and mental health advocate IN-Q.
- Guests are increasingly seeking experiences that foster community and “enhance their mental, emotional and physical wellbeing,” TJ Abrams, Hyatt’s vice president of global wellbeing, said in a statement. One of the advisory board’s goals will be to “elevate” Hyatt’s Wellbeing Collective, a growing collection of properties offering wellness-oriented experiences for groups and meeting attendees.
Dive Insight:
The advisory board’s creation is part of Hyatt’s ongoing integration of well-being experiences into meetings and events at select hotels, according to the announcement. Those experiences include curated “wellbeing menus” to help customize meetings and events, immersive culinary experiences, sleep wellness programs and more, which properties including Andaz 5th Avenue and Grand Hyatt Nashville are already offering.
Select hotels will also offer well-being retreats for group customers — expanding on well-being retreats already available at Hyatt’s Miraval Resorts — with offerings designed to foster connection, enhance collaboration and “empower groups to achieve their collective goals through mindful practices and tailored wellness activities,” according to Hyatt.
Hyatt named seven advisory board members. In addition to Chopra, Love, Stewart and IN-Q, members include Dr. Alfiee Breland-Noble, a mental health expert and collaborator with Hyatt’s wellness-focused Miraval Resorts & Spas; Dr. John Scott, head of learning, design and strategy at MasterClass; and Juliet Funt, a Fortune 500 advisor and author of “A Minute to Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work.”
“In the way people gather at hotels, we discover not just places, but opportunities for connection, transformation, and renewal,” Chopra said in a statement. “By nurturing the mind, body, and spirit, we can create immersive experiences that leave individuals feeling rejuvenated and inspired, fostering a deeper connection with themselves and those around them.”
In 2024, Hyatt partnered with several other companies to create wellness experiences for guests. In January of last year, the company teamed up with MasterClass for curated in-room content. In May, it began providing in-room fitness offerings through Peloton. And in November, Hyatt launched a partnership with meditation app Headspace to offer a video series for guests about the science of sleep.
Earlier this year, hospitality industry experts told Hotel Dive that high-tech wellness amenities would be a trend to watch in 2025.
