Dive Brief:
- Hyatt Hotels Corporation is positioning its Hyatt Place and Hyatt House brands to grow strategically in new U.S. markets through 2023, the company announced Thursday.
- With the two brands, Hyatt will establish a presence in markets where it previously operated no hotels, as well as at several airports.
- Hyatt’s select service pipeline constitutes the company’s fastest-growing segment in the U.S. Part of that is the new Hyatt Studios brand, which the company expects to break ground on a first location for in Q4 2023.
Dive Insight:
By the end of this year, Hyatt will have established a presence with its Hyatt Place brand in Albany, New York; Flagstaff, Arizona; Munster, Indiana; Newark, Delaware; and St. Augustine, Florida.
It will also have brought its Hyatt House brand to Bentonville, Arkansas; Colorado Springs, Colorado; Lansing, Michigan; Vacaville, California; and the Mall of America/Minneapolis-St. Paul Airport area of Minnesota.
Hyatt hotels have also expanded — or will expand, by the end of this year — to several U.S. airports. The new airport properties are Hyatt House Orlando Airport and Hyatt Place Melbourne Airport, both in Florida, and the Hyatt House Sacramento Airport and Hyatt Place Sacramento International Airport in California.
Hyatt House is in the midst of a brand refresh that launched in 2022. At the revamp’s completion, Hyatt House hotels will feature residential-inspired room elements like a media console, vanity mirrors, vinyl task chairs, a kitchen island and oversized ottomans. Hyatt said the design is an attempt to “help guests maintain their routine and enjoy the comforts of home when they are away from theirs.”
The Hyatt Studios brand — the extended-stay concept Hyatt announced in April — is also designed to give guests the ability to maintain routines while traveling. Last month, Hyatt announced the brand’s first two locations: Mobile, Alabama, and Marysville, California. Hyatt expects to break ground on the Mobile location in the fourth quarter of this year.
