In its latest bid to better its loyalty offerings, Marriott Bonvoy launched a sweepstakes for members to win tickets to Taylor Swift’s Eras Tour.
Members can enter to win three different prize packages. One is a multi-concert trip to see The Eras Tour at three different shows in the U.S., Europe and Canada. Members can also win a trip to see The Eras Tour show in Vancouver, British Columbia, specifically. Both of these four-day, three-night prizes include air travel, hotel accommodations, two concert tickets and a Marriott Bonvoy welcome gift.
The third prize is two tickets to see The Eras Tour in select cities, including Miami, New Orleans and Indianapolis in the U.S., and others in Europe and Canada.
Starting next month, Marriott Bonvoy members will be able to redeem points to purchase a Taylor Swift Moments package, featuring two Eras Tour concert tickets, a two-night hotel stay at a Marriott Bonvoy portfolio property, dinner at one of Marriott Bonvoy’s restaurants, a spa treatment, transportation to and from the concert venue, and more.
The new loyalty rewards come as hotel guests are “craving community and connection through shared experiences,” Peggy Roe, executive vice president and chief customer officer at Marriott International, said in a statement.
Taylor Swift’s first leg of The Eras Tour generated significant revenue for U.S. hotels, with many referring to her economic impact as the “Swift Lift.” From June through early August of 2023, The Eras Tour brought in $208 million of additional U.S. hotel room revenue, according to a report from STR.
