Dive Brief:
- My Place Hotels of America opened a 64-key upper midscale extended stay hotel in St. Joseph, Missouri, the hotel brand announced Thursday in a release obtained by Hotel Dive.
- The hotel, offering standard My Place amenities including a full kitchen, was developed by its owner, Jacksonville, Florida-based Rimrock Companies. The property was designed by Salt Lake City-based Richardson Design Partnership and is managed by Overland Park, Kansas-based Hotel Management and Consulting.
- The property builds My Place’s portfolio of extended stay hotels amid the company’s nationwide expansion in the growing segment. CEO Ryan Rivett told Hotel Dive in August that the brand had a pipeline of 45 projects set to open within 24 months.
Dive Insight:
The opening of My Place Hotel-St. Joseph expands the My Place footprint nationwide as the brand remains “focused on strategic growth in key markets where we can meet the evolving needs of all kinds of travelers,” Rivett said in a Thursday statement.
My Place relies heavily on its franchise developers’ observations and experiences in specific regions or markets to drive its growth nationwide, Rivett shared in August, telling Hotel Dive that the brand has focused on territorial or multi-franchise development packages.
My Place made one such agreement with Rimrock Companies in June 2023 when it entered into a two-phase franchise and development deal for 10 My Place extended stay hotels across Tennessee, South Carolina and Georgia.
My Place has a total pipeline of 120 hotels, according to the Thursday release. With the St. Joseph opening, the brand’s portfolio grows to nearly 80 open hotels across 30 states.
The opening comes several months after My Place launched a new hotel prototype and a set of product enhancements in September.
Other hotel companies actively expanding in the extended stay space include Choice Hotels International and LivAway Suites.
