Red Roof is set to open 50 new hotel properties across the United States this year, marking its 50th year in business. 

The hotel brand is planning new-construction and conversion projects for 2023, including 10 new HomeTowne Studios and five Red Roof Plus+ offerings in Brooklyn, New York; Jamaica, New York; Virginia Beach, Virginia; Belleville, Michigan; and San Antonio. 

The Red Roof Plus+ properties will provide new quality standards and amenities, including improved exterior lighting and upgraded vending and coffee services. 

“We are re-polishing the Red Roof PLUS+ brand in our portfolio, as there is high demand for this offering of increased amenities at an affordable price point, especially in this uncertain environment,” said Marina MacDonald, Red Roof’s chief marketing officer, in a press release.

Red Roof also plans to launch a new dual-branded prototype offering franchisees an additional option – Red Roof Inn and HomeTowne Studios on the same property. 

Red Roof Chief Development Officer Matthew Hostetler said the dual-branded hotel would have 150 rooms, a centralized reservation system and shared labor to provide operational efficiencies and help position the properties for profitable growth. 

Red Roof’s 2023 expansion, representing 60% year-over-year growth, sits on the heels of record revenue last year, which increased 6.9% year-over-year. 

Ohio-based Red Roof has more than 60,000 rooms in more than 680 properties in the U.S. and abroad, in Brazil and Japan.