Dive Brief:
- Dallas-based property management and hospitality services company Remington Hotels is now Remington Hospitality, the company announced Thursday.
- The new name is intended to reflect Remington’s growth in segments outside of traditional lodging, such as wellness, experiential travel and food- and beverage-forward resorts.
- The rebrand will be followed by more announcements in late Q2 and early Q3 about forthcoming, non-traditional hotel projects, President Chris Green told Hotel Dive.
Dive Insight:
In the announcement, the company noted future direction will focus on five areas: classic brand accommodations, independent hotels and resorts, beverage and food, spa and wellness, and glamping and untraditional projects.
"In the last few years, we have added a lot of independent hotels, continued to get great traction with non-traditional hotel lodging, have doubled down on wellness travel, and have seen our beverage and food revenues exceed most restaurant companies," said CEO Sloan Dean in the announcement. “‘Remington Hospitality' best embodies our current and future states.”
Remington Hospitality plans to expand into wellness-focused resorts, Green told Hotel Dive. The company already has plans underway for one such resort in California.
Future wellness resorts will have amenities like on-site medical staff and hot-spring-fed plunge pools, float pools and cryogenics, Green noted. “The demand [for wellness experiences] is extremely high. People have decided that when they take a break and when they want to get away, if they can foot the bill, they're going to really get away, and really take care of themselves,” he said.
Other non-traditional hotels will include experiential eco-tourism and glamping, and resorts that put the beverage experience first.
“We have the strongest beverage and food support system of any company that I know of, and so we lean in hard there,” he said. “We've done extremely well through and coming out of the pandemic with our B&F offerings and our beverage platform.”
Remington currently manages 130 hotels across the U.S., with forthcoming resorts across the Caribbean in the works.
