Times Square is back. 

The bustling neighborhood has welcomed several new hotels in recent months as New York City benefits from heightened leisure travel demand. 

“The world returned to Times Square in 2022,” wrote Tom Harris, president of the Times Square Alliance, in the organization’s latest annual report, which noted the neighborhood welcomed 70 new businesses that year. 

With pedestrian counts in Times Square averaging 286,961 people per day in 2022 — a 65% increase from 2021, according to the TSA report — it’s no wonder hoteliers see the neighborhood as a great place to anchor their brands’ New York presence.  

And though some of Times Square’s hotels are doing better than others — Margaritaville, for instance, has filed for bankruptcy — the area remains promising. In the first half of 2023, the Manhattan lodging market saw year-over-year RevPAR growth of 23.6%, according to PwC’s Manhattan Lodging Index. 

Below is a roundup of Hotel Dive’s coverage of major Times Square openings and acquisitions.