Seva Global, a leader in custom cultural training for the hospitality and event planning industries, presents the four-city “Multicultural Weddings Roadshow.” This immersive, one-day program is designed for hotel and event venue leaders, as well as wedding planners, to deepen their cultural knowledge and expand market share in the Indian, LGBTQ+, and Jewish weddings and social events markets.

Led by Seva Global’s founder and its head of LGBTQ+ strategy—both globally recognized experts in cultural competency training—the program offers hands-on education, tools, and experiential learning. Participants will explore the history of each culture, while gaining insight into business and social protocols, customs, cuisine, key terminology, and current trends in weddings and social events.

Seva Global’s proven approach equips participants with the knowledge and skills to engage effectively with diverse communities, enhancing customer experiences and delivering measurable business outcomes.

“In today’s globally connected world, cultural competence isn’t just a ‘nice-to-have’ skill; it’s a ‘must-have,’” says Seva Global founder and CEO Seema Jain. “Our trainings help hospitality professionals appreciate the differences that make a difference – and notably – our similarities, which leads to enhanced customer experiences and bottom-line results. By taking the time to understand and value others’ traditions, we elevate their experiences—nothing drives business better than word-of-mouth recommendations from trusted peers.”

The “Multicultural Weddings Roadshow” will take place in:

• Atlanta – February 11
• Dallas – February 20
• New York City – March 6
• Chicago – March 11

Registration is $650 per person, with early bird pricing available through January 17. Group discounts are also offered. For more information and to register, visit www.seva-global.com.