Brands

  • An exterior rendering of Four Seasons Resort and Residences Telluride in Colorado.
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    Courtesy of Four Seasons Hotels and Resorts
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    Four Seasons brings resort, residences to Colorado ski destination

    The luxury Telluride property will expand the hospitality brand’s ski portfolio as travelers increasingly seek outdoor experiences.

    By • Oct. 3, 2025
  • The lobby of the hotel features a golden clock.
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    Courtesy of Hilton
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    Opinion

    How heritage hotels can balance legacy with relevance

    Hotel brands should honor their heritage, but they also need to evolve to stay relevant to modern travelers.

    By Philipp Mirow • Oct. 3, 2025
  • The lobby of Omni Parker House hotel in Boston following its recent restoration.
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    Courtesy of Omni Hotel & Resorts
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    Deep Dive

    Elevating legacy: Inside the remaking of Boston’s Omni Parker House

    As the historic hotel celebrates 170 years, Omni Hotel & Resorts executives share how its recent restoration anchors a billion-dollar portfolio transformation.

    By • Oct. 2, 2025
  • A Postcard Cabins tiny cabin sits on a lake.
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    Courtesy of Marriott International
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    Marriott launches outdoors-focused digital platform, collection brand

    Marriott Bonvoy Outdoors enables travelers to search and book trips based on nature-oriented activities, while the new brand gives guests access to more destinations.

    By • Oct. 1, 2025
  • An exterior view of the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Arizona.
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    Retrieved from Marriott International.
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    The top hospitality conferences to attend in 2026

    Hospitality professionals can network, learn and do business at the industry’s biggest events of the year, which cover hotel development, investment, technology and more.

    By • Oct. 1, 2025
  • A rendering of Bally's Las Vegas
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    Courtesy of Bally's Corp.
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    Bally’s debuts plans for luxury Las Vegas resort at Tropicana site

    At the same location as the new Athletics MLB ballpark, Bally’s will develop two hotel towers with 3,000 rooms, an entertainment venue, casino and more.

    By • Sept. 29, 2025
  • Motto by Hilton campaign
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    Courtesy of Motto by Hilton
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    Motto by Hilton gives travelers ‘main character energy’ in social series

    Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.

    By Peter Adams • Sept. 29, 2025
  • New Orleans as seen from the MIssissippi River at night.
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    Getty Images
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    Deep Dive

    Hospitality Market Spotlight: New Orleans

    The Louisiana city punches above its weight in leisure and convention travel, hospitality pros say.

    By • Sept. 29, 2025
  • The exterior of Gravity Haus' entrance.
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    Courtesy of Gravity Haus
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    Outdoor destination brand Gravity Haus opens first Montana location

    The lifestyle hotel in Big Sky opens as demand for outdoor-focused experiential accommodations rises.

    By • Sept. 26, 2025
  • An aerial view of The Westin Hilton Head Island Resort & Spa.
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    Retrieved from Marriott International on September 26, 2025
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    KSL Capital Partners acquires Westin Hilton Head resort

    The private equity firm buys South Carolina’s Westin Hilton Head Island Resort & Spa as the luxury hotel segment poses opportunity for investors.

    By • Sept. 26, 2025
  • The interior of The Hollywood Grande hotel in Hollywood, California.
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    Courtesy of The Hollywood Grande
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    Hyatt, Thompson Miami Beach cut ties pre-opening

    A week before its anticipated debut, the Florida hotel’s future is uncertain. The brand termination comes after Thompson Hollywood converted under Marriott last month.

    By • Sept. 25, 2025
  • A hotel along the beach.
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    Courtesy of Four Seasons
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    Four Seasons to open Puerto Rico resort, residences

    The beachfront property on the island’s northeastern shore is accepting reservations for stays beginning in November.

    By • Sept. 25, 2025
  • The logo of a Marriott hotel
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    Brandon Bell/Getty Images via Getty Images
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    Series by Marriott enters US amid demand for upscale collection brands

    Marriott brings the newly launched brand stateside with five signings, and discussions for more in the region are underway, per global development officer for the U.S. and Canada Noah Silverman.

    By • Sept. 24, 2025
  • A bed in a hotel room.
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    Courtesy of IHG Hotels & Resorts
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    IHG brings Ruby to US, targeting urban micro market

    The hotel company said the German brand — which it acquired in February for $116 million — presents an opportunity for owners “often challenged by significant barriers to entry” in urban settings.

    By • Sept. 24, 2025
  • Chairs around a fire pit.
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    Courtesy of Hilton
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    Hilton opens outdoors-focused lifestyle hotel in Yellowstone

    Starlite Yellowstone debuts as the hotel company expands its lifestyle offerings amid growing demand for experiential travel.

    By • Sept. 23, 2025
  • The interior of Hotel Granada Midtown in Atlanta.
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    Courtesy of Marriott International
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    Marriott bets on independent hotels with collection brand expansion

    Atlanta’s Hotel Granada Midtown joins Marriott’s Design Hotels portfolio as soft brands gain popularity industrywide.

    By • Sept. 22, 2025
  • The kitchen within a apartment at Roost White House in Washington, D.C.
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    Courtesy of Roost Apartment Hotel
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    Apartment-style accommodations provider Roost opens in DC

    Located within a redeveloped residential building, Roost White House offers apartments for short- and long-term stays coupled with hotel-style services.

    By • Sept. 17, 2025
  • Two blue chairs in the corner of a hotel room.
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    Courtesy of Marriott International
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    JW Marriott debuts in Virginia amid demand for luxury wellness

    The hotel in Reston marks the launch of Marriott’s Mindful Rooms, which feature tailored amenities for wellness-minded guests.

    By • Sept. 17, 2025
  • The entrance to Ace Hotel New York.
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    Retrieved from Ace Hotel New York on September 16, 2025
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    Seibu Prince acquires Ace Group International in $90M deal

    One of Japan’s leading hospitality operators will acquire Ace Hotels and its in-house creative agency, Atelier Ace.

    By • Sept. 16, 2025
  • The lobby at Faena New York hotel in New York City.
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    Courtesy of Accor
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    Lifestyle hospitality brand Faena debuts in New York City

    Accor’s culinary- and design-forward Faena New York hotel, in the city’s Chelsea neighborhood, is designed to immerse guests in the urban destination.

    By • Sept. 16, 2025
  • The exterior of Appellation Healdsburg in California.
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    Courtesy of Appellation
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    Luxury Appellation brand opens flagship hotel in California

    The culinary- and wellness-focused hospitality brand is also underway on a resort near Park City, Utah, as luxury traveler demand evolves.

    By • Sept. 12, 2025
  • A rendering of the forthcoming Kimpton Napa.
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    Courtesy of IHG Hotels & Resorts
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    IHG takes Kimpton brand to Napa Valley

    The 123-key property, part of IHG Hotels & Resorts’ growing luxury and lifestyle portfolio, is slated to open in the California region in 2028.

    By • Sept. 12, 2025
  • An exterior view of AC Hotel by Marriott Symphony Park and Element by Westin Symphony Park has opened in Las Vegas.
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    Courtesy of Crescent Hotels & Resorts
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    Marriott opens first dual-branded hotel in Las Vegas

    The joint AC Hotel and Element by Westin property in the city’s Symphony Park district debuts after Las Vegas saw a stark decline in visitors this summer.

    By • Sept. 11, 2025
  • An image of Sunseeker Resort Charlotte Harbor in Florida.
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    Courtesy of Sunseeker Resort Charlotte Harbor
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    Sunseeker Resort rebrands under Hilton’s Curio Collection

    The beleaguered Florida resort, opened by Allegiant Travel Company in late 2023, was acquired by Blackstone Real Estate for $200 million in July.

    By • Sept. 10, 2025
  • The exterior of an OYO hotel in England.
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    Christopher Furlong via Getty Images
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    OYO parent company Oravel Stays rebrands to Prism

    Following its acquisition of G6 Hospitality last year, the corporate name change “reflects the company’s expanded global portfolio and long-term vision,” per CEO Ritesh Agarwal.

    By • Sept. 9, 2025