Consumer Trends

  • Two children play with squirt guns at a hotel pool.
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    Family travel is booming. Will hotels benefit?

    More parents will travel with children and grandparents in the coming year, choosing hotels over other lodging, per a survey from the Family Travel Association and NYU’s Jonathan M. Tisch Center of Hospitality.

    By • Oct. 24, 2025
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    Jesse Grant via Getty Images
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    IHG touts new collection brand as US RevPAR slips in Q3

    The upscale to upper upscale brand will initially focus on IHG’s EMEAA region. Meanwhile, in the Americas, RevPAR in the quarter fell nearly 1%.

    By Lara Ewen • Oct. 24, 2025
  • The glass exterior of the Anaheim Convention Center features blue signage denoting Wyndham's 2023 Global Conference.
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    Courtesy of Wyndham Hotels & Resorts
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    RevPAR declines hit Wyndham in Q3, but CEO remains optimistic

    The company lowered its full-year RevPAR outlook on softened third-quarter results, though Geoff Ballotti said there is nothing structurally wrong with the economy segment.

    By • Oct. 23, 2025
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    Kayla Bartkowski / Staff via Getty Images
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    Hotel industry urges end to government shutdown as losses hit $650M

    Now entering its fourth week, the shutdown is costing the economy $31 million per day in lost hotel business, according to the American Hotel & Lodging Association.

    By Lara Ewen • Oct. 23, 2025
  • The exterior of the Hilton Hotel Midtown Manhattan in New York City.
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    Spencer Platt via Getty Images
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    Hilton posts ‘softer-than-expected’ RevPAR for ‘noisy’ Q3

    Hilton kicked off the hotel industry’s earnings season on Wednesday. Could the company’s RevPAR declines foretell others’ results? 

    By • Oct. 22, 2025
  • Concert goers, in silhouette, clap along with a guitar player (on stage, far right), as lights cast purple, blue and pink hues.
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    "Misterwives - The Scrapbook Tour / Columbus, OH - LC Pavilion" by Kristopher Perez is licensed under CC BY 2.0
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    Wyndham debuts subscription program in latest loyalty play

    The $95 per year Wyndham Rewards Insider platform offers cost savings “across nearly every aspect of travel,” including entertainment, via a new collaboration with Ticketmaster.

    By • Oct. 22, 2025
  • A skyline shot of Austin, Texas, with its skyscrapers, and with the Texas State Capitol building in view.
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    Hotel booking windows shortened ahead of Austin’s F1 Grand Prix

    Fewer travelers than last year booked hotel rooms more than six months in advance of the Texas event, reflecting a wider shift in guest confidence, per new Key Data findings.

    By • Oct. 21, 2025
  • Hospitality leaders shared the top trends driving growth across the industry at this year's Lodging Conference in Phoenix.
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    Jenna Graber/Hotel Dive
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    Top 4 hotel trends from 2025’s Lodging Conference

    At the event, hospitality executives discussed tariff and economic challenges as well as opportunities in the lifestyle segment and with artificial intelligence.

    By • Oct. 16, 2025
  • Hotel executives speak on stage at 2025's Lodging Conference.
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    Jenna Graber, Hotel Dive

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    Hospitality CEOs share what’s top of mind at Lodging Conference

    Chief executives at Highgate, Peachtree Group, Sonesta Hotels and more offered their thoughts on brand proliferation, union labor and tariffs at last week’s annual event.

    By • Oct. 15, 2025
  • A family sits poolside at a hotel
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    Courtesy of Hilton
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    The ‘emotional motivations’ driving traveler decisions in 2026: Hilton

    Travelers will be focused on trust, familiarity and the “why,” not the “where,” when it comes to hotel and trip choices, according to a new report.

    By Michele Laufik • Oct. 10, 2025
  • The U.S. Capitol stands in the distance as morning traffic moves along North Capitol Street Northwest on October 01, 2025 in Washington, DC. The government shut down early Wednesday after Congress failed to reach a funding deal.
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    Chip Somodevilla / Staff via Getty Images
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    US travel takes $1.2B hit as government shutdown persists

    The country is losing a significant amount of travel spending each second that the federal government is closed, according to the U.S. Travel Association.

    By • Oct. 9, 2025
  • A screen at The Lodging Conference
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    Jenna Graber, Hotel Dive

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    A pulse check on US hotel performance in a challenged economy

    At the 2025 Lodging Conference, executives and economists shared “a tale of two industries,” where economic turmoil affects different hotel consumer groups in starkly different ways.

    By • Oct. 9, 2025
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    Getty Images
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    Hotels remain the top lodging choice for holiday travelers

    Although four in five hotel guests plan to stay at midscale or higher-end properties by the end of the year, “rising costs and economic uncertainty are having a lingering effect on travel plans,” per AHLA CEO Rosanna Maietta.

    By Michele Laufik • Oct. 6, 2025
  • An exterior view of a hotel in Moab, Utah.
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    Courtesy of Hilton
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    Hilton debuts upscale Outset Collection brand

    The portfolio of boutique hotels will offer unique experiences in offbeat locations, helping it to stand out among competitors’ recently launched collection brands, per Hilton exec Kevin Osterhaus.

    By • Oct. 6, 2025
  • An exterior view of Magic Moment Resort & Kids Club in Kissimmee, Florida.
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    Courtesy of Wyndham Hotels & Resorts
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    Can Wyndham ‘dazzle’ with new lifestyle economy soft brand?

    While a budget boutique hotel may seem like an oxymoron, Wyndham sees a big opportunity in offering design-forward hotels at a lower price point with Dazzler Select brand.

    By • Oct. 6, 2025
  • An exterior rendering of Four Seasons Resort and Residences Telluride in Colorado.
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    Courtesy of Four Seasons Hotels and Resorts
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    Four Seasons brings resort, residences to Colorado ski destination

    The luxury Telluride property will expand the hospitality brand’s ski portfolio as travelers increasingly seek outdoor experiences.

    By • Oct. 3, 2025
  • A customer uses their phone on the couch.
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    Getty Images
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    Generative AI tools not yet ready for ‘prime time’ in travel

    Although more travelers are using gen AI and social media to plan trips, there’s still “a lot of work to do to harness” these tools, per a recent Amadeus study.

    By Keith Loria • Oct. 2, 2025
  • A Postcard Cabins tiny cabin sits on a lake.
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    Courtesy of Marriott International
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    Marriott launches outdoors-focused digital platform, collection brand

    Marriott Bonvoy Outdoors enables travelers to search and book trips based on nature-oriented activities, while the new brand gives guests access to more destinations.

    By • Oct. 1, 2025
  • An exterior view of the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Arizona.
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    Retrieved from Marriott International.
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    The top hospitality conferences to attend in 2026

    Hospitality professionals can network, learn and do business at the industry’s biggest events of the year, which cover hotel development, investment, technology and more.

    By • Oct. 1, 2025
  • New Orleans as seen from the MIssissippi River at night.
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    Getty Images
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    Deep Dive

    Hospitality Market Spotlight: New Orleans

    The Louisiana city punches above its weight in leisure and convention travel, hospitality pros say.

    By • Sept. 29, 2025
  • an exterior shot of the US capitol building
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    Samuel Corum via Getty Images
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    Government shutdown threatens $1B weekly impact on US travel economy

    A number of travelers would cancel trips in the event of a shutdown, the U.S. Travel Association warns, exacerbating an already-challenged environment.

    By • Sept. 26, 2025
  • A bird's eye view of a hotel lobby.
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    Maja Hitij via Getty Images
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    Summer RevPAR dips could spell trouble for hotel companies in Q3

    U.S. hotel RevPAR was down in July and August, as well as the first two weeks of September, CoStar reported.

    By • Sept. 23, 2025
  • Construction site with cone yard sign, high-rise hotels, office building, skyscraper structure, working cranes, lower floor precast concrete wall in downtown Irving, Texas, commercial real estate
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    Hotel development stalls amid growing financial pressure: report

    Hoteliers are delaying investment in their properties as costs rise, demand softens and labor shortages add fuel to the fire, a new AHLA survey reveals.

    By • Sept. 18, 2025
  • Two blue chairs in the corner of a hotel room.
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    Courtesy of Marriott International
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    JW Marriott debuts in Virginia amid demand for luxury wellness

    The hotel in Reston marks the launch of Marriott’s Mindful Rooms, which feature tailored amenities for wellness-minded guests.

    By • Sept. 17, 2025
  • A pedestrian walks by an American Express Travel Services office.
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    Justin Sullivan / Staff via Getty Images
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    American Express wants to simplify travel planning for its cardholders

    The Amex Travel App is designed to help travelers book hotels, flights and transportation.

    By Bryan Wassel • Sept. 16, 2025