Consumer Trends


  • An aerial view of the pool complex at Grand Hyatt Scottsdale.
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    Courtesy of Hyatt Hotels
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    Hyatt creates wellness advisory board to enhance meetings offerings

    The Wellbeing Collective Advisory Board, consisting of leaders across various industries, aims to help the hotel company innovate its wellness experiences.

    By March 19, 2025
  • The exterior of Conrad Orlando as seen from across a lagoon.
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    Courtesy of Hilton
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    Consumers prioritize spring break travel amid rising hotel costs

    Americans will spend more on trips this season, traveling to domestic destinations over international hot spots, per Allianz Partners and AAA data.

    By March 12, 2025
  • The exterior of a Country Inn & Suites by Radisson hotel.
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    Courtesy of Choice Hotels International
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    Country Inn & Suites by Radisson performs ‘well above’ Choice Hotels’ initial goals

    The upper midscale brand experienced RevPAR growth and strong guest satisfaction ratings after adopting a new guest room design.

    By March 11, 2025
  • AutoCamp opened a boutique property near Sequoia National Park.
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    Courtesy of AutoCamp
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    AutoCamp opens boutique property by Sequoia National Park

    Offering glamping accommodations, the California site is bookable through Hilton channels as part of a partnership to offer hotel guests outdoor-focused stays.

    By March 10, 2025
  • A sign for the Extended Stay America hotel brand.
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    Bruce Bennett via Getty Images
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    Q&A

    Extended Stay America CEO talks top growth opportunities

    As the company celebrates 30 years, Greg Juceam shares how extended stay demand is shifting and where his company is plotting expansion.

    By March 10, 2025
  • The interior of a hotel room with a desk and bed.
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    Courtesy of Carson McQuillan, Mainland PR
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    Opinion

    How hotels are transforming design to match traveler needs

    From smart lighting systems to live-work spaces, hotel design is being reimagined to reflect how modern travelers actually use their rooms.

    By Alejandro Sardi • March 4, 2025
  • New York City skyline
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    StockByM via Getty Images
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    New York City, Nashville to open most hotel rooms in 2025

    Higher-tier segments will account for the most open rooms, though challenges could impact the hotel construction environment nationwide, per CoStar.

    By Feb. 12, 2025
  • People gather at a conference.
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    Edwin Tan via Getty Images
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    Meeting planners look to secondary markets to manage costs: report

    Hotels in these regions have the opportunity to win business by “finding a balance between high costs and delivering an amazing customer experience,” per Cendyn and ConferenceDirect.

    By Feb. 10, 2025
  • A person pushes a rolling suitcase through a busy airport.
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    Spencer Platt via Getty Images
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    Despite costs, travel still a ‘priority’ for Americans in 2025

    More consumers this year are feeling better about their financial situation and are embracing AI for travel planning, presenting upselling opportunities for hotels, according to Deloitte.

    By Feb. 7, 2025
  • The Kansas City Chiefs will face off against the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX.
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    JHVEPhoto via Getty Images
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    Super Bowl LIX set to boost New Orleans hotels

    The city’s hotels are bracing for roughly 100,000 visitors over Super Bowl weekend — tourism that is forecasted to drive ADR and RevPAR gains, though not as high as in years past.

    By Feb. 6, 2025
  • A blue bed in a hotel room.
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    Courtesy of SH Hotels & Resorts
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    Hotel industry forecast 2025: development, labor, F&B and more

    Leaders in the hospitality industry shared with Hotel Dive what trends will impact hotels this year, discussing changes in everything from the regulatory environment to traveler preferences.

    By , Jan. 31, 2025
  • Donald Trump sits at his desk in the Oval Office with his hands clasped.
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    Chip Somodevilla via Getty Images
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    CoStar, TE maintain 2025 US hotel growth projections — but note Trump risks

    Current economic conditions are favorable for travel activity, but the new Trump administration could present challenges.

    By Jan. 31, 2025
  • People in an auditorium smiling and laughing.
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    Courtesy of Hilton
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    Meeting ‘maximizing’ is 2025’s biggest events trend: Hilton

    In its first-ever trend report dedicated to meetings, Hilton found that event planners and attendees are seeking to make the most of their time together.

    By Jan. 29, 2025
  • Marriott will add Sonder's portfolio of more than 9,000 rooms to its system.
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    Courtesy of Sonder
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    Hotel execs talk upscale advantage of apartment-style accommodations

    Hospitality industry leaders from Marriott, Reside and Mint House share how the upscale extended stay segment will evolve in 2025, including top growth markets and development strategies.

    By Jan. 28, 2025
  • A table with a teapot and tea during high tea service.
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    Hanna Lassen via Getty Images
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    Top 3 food and beverage trends coming to hotels in 2025

    Restaurant experiences turn multisensory, social media influences menus and generations connect over “newstalgic” plates in the year ahead, per Marriott’s VP of Culinary.

    By Jan. 21, 2025
  • A room with a view of palm trees.
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    Courtesy of The Society
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    Opinion

    How immersive brand identities power hotel design

    Branded environments will be even more critical in 2025, as travelers seek unique, one-of-a-kind moments.

    By Casey Scalf • Jan. 14, 2025
  • Actor Keegan-Michael Key pours a cocktail at a Cambria Hotels bar in a marketing campaign image for Choice Hotels International.
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    Courtesy of Choice Hotels International
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    Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign

    Actor Keegan-Michael Key returns for this year’s marketing push, which focuses on guest prioritization of experiences and aims to build brand loyalty, Noha Abdalla shares.

    By Jan. 14, 2025
  • Business travelers walk through hotel lobby carrying luggage.
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    Kobus Louw via Getty Images
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    Top advice for hospitality industry leaders in 2025

    Execs across the hotel sector share tips on how to optimize loyalty, cater to changing traveler demand, attract and retain workers, and more.

    By Jan. 9, 2025
  • Choice Hotels International headquarters at the Pike & Rose development in North Bethesda, Maryland.
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    Courtesy of Choice Hotels International
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    Choice Hotels forges ahead in upscale with Radisson upgrades

    The hotel company unveiled new logos for three Radisson brands and teased the food and beverage and amenity enhancements slated for the year ahead.

    By Jan. 7, 2025
  • A person checks in at a hotel desk.
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    RichLegg via Getty Images
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    Deep Dive

    6 hospitality industry trends to watch in 2025

    Hotels will cater to multigenerational families, large groups, tech-savvy wellness travelers and cultural explorers as hotel investment and renovations ramp up.

    By , Jan. 6, 2025
  • A man orders food on his phone
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    FG Trade via Getty Images
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    Travel loyalty program usage has stagnated since 2021: report

    Hotel loyalty programs, specifically, are worse at drawing repeat guests than airline loyalty programs, according to Morning Consult.

    By Jan. 3, 2025
  • A sign at the L7 Chicago by Lotte hotel instructs guests that faucet water is filtered.
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    Permission granted by Christian Scillian, KLPR
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    Hotel Tech-in: The water filtration system reducing plastic waste

    The L7 Chicago by Lotte hotel fitted each guest room sink with a water filtration system to meet guest demand for wellness-focused and sustainable offerings.

    By Dec. 19, 2024
  • A person in a black coat pulls a suitcase.
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    Kevin Dietsch via Getty Images
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    Record number of travelers expected through year-end

    More than 119 million people will travel over the year-end holiday period, according to AAA, as Americans hit the road with higher trip budgets.

    By Dec. 17, 2024
  • A Postcard Cabins tiny cabin sits on a lake.
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    Courtesy of Marriott International
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    Marriott plots outdoor-centric collection anchored by new brand deals

    The hotel company acquired Postcard Cabins and signed a long-term agreement with Trailborn, following Hilton and Hyatt expanding in outdoor accommodations.

    By Dec. 12, 2024
  • A traveler is blurry as he rushes through a station.
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    Spencer Platt via Getty Images
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    2024 second-highest year for Thanksgiving week hotel demand: STR

    Hotel RevPAR was up 4.2% this year surrounding the Thanksgiving holiday, and occupancy was also stronger than previously projected.

    By Dec. 11, 2024