Consumer Trends

  • Travelers wait in line at an airport check-in counter.
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    Mario Tama via Getty Images
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    A record 72M Americans projected to travel for July 4 holiday

    Domestic trips for the week of Independence Day are slated to rise 2.4% year on year, despite some economic headwinds.

    By • June 30, 2025
  • An aerial view shows Walt Disney World Resort in Orlando, Florida.
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    Joe Raedle via Getty Images
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    Deep Dive

    Market Spotlight: Orlando

    Theme parks, corporate conferences and sporting events continue to drive tourists to the central Florida metro — and hotels are benefiting, pros from JLL, IHG and more shared.

    By • June 30, 2025
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    PixelsEffect via Getty Images
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    Consumers shift spending to brands with more value for the price: report

    Amid ongoing economic uncertainty, hotels that offer merely low prices could lose out to competitors that are perceived to have more value, per Deloitte.

    By • June 27, 2025
  • The exterior of the Fairmont Dallas hotel.
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    krblokhin via Getty Images
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    Hospitality M&A stalled in H1 amid economic uncertainty: PwC

    Dealmakers are reassessing growth strategies in light of volatile capital markets, trade policy shifts and dampened consumer sentiment this year.

    By • June 27, 2025
  • Fans in yellow and blue cheer on their team.
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    Courtesy of FIFA Media Hub
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    Hotel bookings for FIFA Club World Cup uneven across host cities: STR

    Geopolitical headwinds and later booking windows could be affecting hotels near the tournament, a precursor to next year’s World Cup.

    By • June 23, 2025
  • Choice Hotels Vice President Nandika Suri speaks during a Hotel Dive fireside chat on hotel loyalty.
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    Jenna Graber / Hotel Dive

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    How hotels can attract and retain loyalty members

    Choice Hotels’ Nandika Suri shared why experiences are important to today’s travelers and how brand partnerships can enhance a loyalty program’s value.

    By • June 23, 2025
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    Cavan Images via Getty Images
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    International tourism slump hits Western US mountain destinations

    International bookings declined across the region last month, per new data from DestiMetrics, and July and August are “clearly underperforming.”

    By • June 18, 2025
  • My Place Hotels began franchising in 2014.
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    Courtesy of My Place Hotels
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    Q&A

    Loyalty lessons learned: Retiring hotel exec looks back on 40 years

    My Place Hotels VP of Brand Loyalty Irene Roberts shares how hotel loyalty programs and guest preferences evolved during her career and forecasts impactful trends in the space.

    By • June 16, 2025
  • The sign reads "howdy stranger yonder is Jackson Hole, last of the old west. On top of Teton Pass Wyoming
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    TenleyThompson via Getty Images
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    Castle Peak secures $315M to grow outdoors-focused Trailborn brand

    The investment firm closed its second real estate vehicle, slated to fund Trailborn’s expansion to top leisure destinations amid changing travel demand.

    By • June 13, 2025
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    NoSystem images via Getty Images
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    How will hotel F&B fare against tariffs? CEOs weigh in.

    Food and beverage costs are slated to increase as dining and bar patron levels drop, experts, including the head of the National Restaurant Association, share.

    By • June 11, 2025
  • Four Seasons Resort and Private Residences Deer Valley is coming to Park City, Utah.
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    Courtesy of Four Seasons
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    Deep Dive

    Après ski appeal: Utah’s revamped Deer Valley draws top hotel brands

    Grand Hyatt, Canopy by Hilton, Four Seasons and more make up a diverse hotel ecosystem catering to more than just skiers at Deer Valley East Village near Park City.

    By • June 9, 2025
  • Four Seasons Hotel and Residences Charleston is coming to the South Carolina city.
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    Courtesy of Four Seasons
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    Four Seasons bets on burgeoning South Carolina leisure destination

    The luxury hospitality brand will bring a hotel and branded residences to Charleston, which saw a spike in visitor numbers and spending last year.

    By • June 5, 2025
  • A person walks with luggage in front of window. Through the window, a plane sits at the gate and another is in the air.
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    Mario Tama via Getty Images
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    Travel sector ‘walks a tight rope’ as US hotel growth outlook downgraded: report

    CoStar and Tourism Economics lowered their 2025 and 2026 growth projections for RevPAR and other metrics, citing elevated macroeconomic concerns.

    By • June 3, 2025
  • CEOs of Wyndham, Accor, Hilton, Hyatt, IHG and Marriott spoke at an NYU International Hospitality Investment Forum panel.
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    Matt Rickman/Questex

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    Hotel CEOs on the ‘human need’ for travel in the face of uncertainty

    CEOs of Wyndham, Accor, Hilton, Hyatt, IHG and Marriott shared hospitality’s top growth opportunities at the NYU International Hospitality Investment Forum.

    By • June 3, 2025
  • A traveler pulls a suitcase through an Amtrak terminal.
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    Spencer Platt via Getty Images
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    Summer 2025 travel preview: US travelers determined to hit the road — even if on a budget

    Though consumer confidence has dipped amid economic uncertainty, travelers are still planning trips and hotel stays this summer.

    By • May 22, 2025
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    Drew Angerer via Getty Images
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    Hotels’ Q1 earnings: Tariff fears, RevPAR downgrades and more

    Most hotel players saw increased RevPAR in the quarter, but outlooks for the remainder of the year are hazy amid ongoing economic uncertainty.

    By • May 19, 2025
  • A person walks with luggage in front of window. Through the window, a plane sits at the gate and another is in the air.
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    Mario Tama via Getty Images
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    US to lose $12.5B in international visitor spend in 2025: WTTC

    A lack of international traveler confidence, exacerbated by recent government actions, could result in a “staggering” loss of inbound travel, impacting hotels.

    By • May 16, 2025
  • City Express by Marriott Duluth in Georgia opened.
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    Courtesy of Marriott International
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    Q&A

    Why Marriott sees a ‘real opportunity’ with City Express midscale brand

    Global Development Officer, U.S. and Canada, Noah Silverman shares how Marriott is capitalizing on evolving franchisee demand with City Express, its first U.S. transient midscale offering.

    By • May 15, 2025
  • Travelers walk through an airport terminal that is displaying an American flag.
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    Scott Olson via Getty Images
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    Tariff troubles? Hotel CEOs talk trade policy’s impact on industry.

    During Q1 earnings calls, CEOs from Marriott, Hilton, Hyatt and more shared concerns over weakening travel demand amid ongoing market volatility.

    By • May 13, 2025
  • A group of men and women sit around a pool at a resort.
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    Permission granted by ResortPass
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    Sponsored by ResortPass

    With travel down, locals drive new revenue

    Summertime is usually peak season in the hospitality industry, when hotels and resorts are booked.

    May 12, 2025
  • A sign for an Extended Stay America hotel.
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    Bruce Bennett via Getty Images
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    Extended Stay America, Grubhub partner for guest food delivery

    The partnership is the latest between a hotel company and a delivery provider as growing numbers of extended stay brands tap apps for in-room dining.

    By • May 9, 2025
  • Busy traffic in Downtown Los Angeles at dusk.
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    Yongyuan via Getty Images
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    Opinion

    How LA hoteliers can prepare for the global stage amid a complex operating environment

    Hotel employers, labor unions, city officials and industry associations will need to work together to ensure Los Angeles offers a world-class experience to visitors, writes attorney Lara Shortz.

    By Lara Shortz • May 8, 2025
  • The exterior of a Marriott hotel.
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    JHVEPhoto via Getty Images
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    Marriott touts development bright spot as it lowers 2025 RevPAR guidance

    Ongoing economic uncertainty led Marriott to downgrade its full-year RevPAR growth expectations, but CEO Anthony Capuano says owners are bullish on long-term hotel opportunities.

    By • May 6, 2025
  • A little league baseball player throws a pitch.
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    Neilson Barnard via Getty Images
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    How hoteliers can cater to sports tourists

    From professional games to youth competitions, sporting events are bringing rising numbers of tourists to hotels across markets.

    By • May 5, 2025
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    Cole Burston via Getty Images
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    Visa sees economic uncertainty starting to curb travel spending

    As consumers brace for the potential impacts of Trump’s tariffs, they’re cutting back on hotel stays and airline travel, Visa executives said.

    By Justin Bachman • May 2, 2025