Technology


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    Generative AI tools not yet ready for ‘prime time’ in travel

    Although more travelers are using gen AI and social media to plan trips, there’s still “a lot of work to do to harness” these tools, per a recent Amadeus study.

    By Keith Loria • Oct. 2, 2025
  • An exterior view of the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Arizona.
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    Retrieved from Marriott International.
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    The top hospitality conferences to attend in 2026

    Hospitality professionals can network, learn and do business at the industry’s biggest events of the year, which cover hotel development, investment, technology and more.

    By Oct. 1, 2025
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    Courtesy of Great Wolf Lodge
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    Hotel Tech-in: The future of digital check-in technologies

    Contactless solutions are an effective way to streamline the check-in process — if implemented properly, according to Branigan Mulcahy, CEO of guest experience platform Virdee.

    By Sept. 30, 2025
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    Courtesy of Albertsons
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    Expedia teams with Albertsons to link travel bookings with grocery savings

    The grocer added a feature to its loyalty program that lets people earn cash back when they arrange airfare, hotel stays, car rentals and vacation packages.

    By Sam Silverstein • Sept. 24, 2025
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    Permission granted by Toast
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    Sponsored by Toast

    The integrated advantage: how a unified payment system scales with hospitality growth

    Discover why a unified payment system is the single most valuable asset for today’s top hospitality leaders.

    Sept. 22, 2025
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    Ethan Miller via Getty Images
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    MGM Resorts shuffles C-suite as it prepares for ‘next phase of growth’

    Ayesha Molino will succeed Corey Sanders as chief operating officer, while Gary Fritz was named chief commercial officer and president of MGM Digital.

    By Updated Sept. 19, 2025
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    Justin Sullivan / Staff via Getty Images
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    American Express wants to simplify travel planning for its cardholders

    The Amex Travel App is designed to help travelers book hotels, flights and transportation.

    By Bryan Wassel • Sept. 16, 2025
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    AI agents will be ‘gatekeepers of loyalty’ in hospitality: study

    The rise of artificial intelligence-powered agents could shift customer loyalty toward algorithms, not hotel brands, according to researchers at Florida Atlantic University.

    By Sept. 16, 2025
  • The exterior of a Marriott hotel is seen on February 11, 2025 in Miami, Florida.
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    Joe Raedle / Staff via Getty Images
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    Marriott checks out AI agents amid technology transformation

    The hotel company is in the midst of a multiyear digital and technology transformation plan, according to Global Chief Information Officer Naveen Manga.

    By Lindsey Wilkinson • Sept. 11, 2025
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    Courtesy of Hyatt
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    AI, luxury travel set to catalyze global hospitality M&A: report

    Amid a complex deal environment, investors will focus on technology that enhances guest experiences and on opportunities in the growing luxury segment, according to KPMG.

    By Sept. 5, 2025
  • Choice Hotels International headquarters at the Pike & Rose development in North Bethesda, Maryland.
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    Courtesy of Choice Hotels International
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    Choice Hotels taps McDonald’s exec as chief commercial officer

    Joshua Sloser, also a former Hilton vice president, fills the role left vacant by Robert McDowell earlier this year.

    By Sept. 2, 2025
  • The spa at W Scottsdale
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    Courtesy of MullenLowe
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    Hotel Tech-in: Marriott takes holistic wellness high-tech across luxury portfolio

    Massage robots, virtual reality meditation and red-light therapy are among the technology-driven wellness treatments the hotel company is offering.

    By Aug. 28, 2025
  • An aerial view of the pool complex at Grand Hyatt Scottsdale.
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    Courtesy of Hyatt Hotels
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    Hyatt’s latest loyalty play bets on experiences, ancillaries

    The hotel company will integrate Way’s technology to improve the guest journey for World of Hyatt members and scale its experiential strategy.

    By Aug. 26, 2025
  • The East facade of the Capitol Building in Washington DC.
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    Q&A

    Travel Tech Association CEO talks major tourism events, hotel legislation

    Laura Chadwick shares how the org is adjusting to a new administration in Washington and why she’s optimistic about the Hotel Fees Transparency Act.

    By Aug. 21, 2025
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    Price lures hotel guests, but CX keeps customers coming back

    As more customers shop around, hoteliers need to offer great experiences across channels to keep travelers coming back, Qualtrics says.

    By Kristen Doerer • Aug. 21, 2025
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    Shelby Soblick via Getty Images
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    Opinion

    Why hotels should adopt a local-first approach

    As international tourism numbers slump this year, hotel owners should aim to attract regional guests with dynamic technology and curated experiences.

    By Jamey King • Aug. 15, 2025
  • The exterior of Hotel Genevieve in Louisville, Kentucky.
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    Permission granted by Mountain Shore Properties
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    Q&A

    How a boutique hotel owner rebranded to Hyatt following Standard deal

    Hotel Genevieve in Louisville, Kentucky, ditched its Bunkhouse roots for JdV by Hyatt, gaining distribution and loyalty perks as Hyatt fine-tunes its lifestyle growth strategy.

    By Aug. 14, 2025
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    Retrieved from @amaya/TikTok on August 11, 2025
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    Column

    Sociable: TikTok launches simplified affiliate program for hotel promotions

    Called “TikTok Go,” the program lets creators tag their location to earn commissions.

    By Andrew Hutchinson • Aug. 13, 2025
  • Guests check in with the front desk in a hotel lobby
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    Getty Images
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    As hotel loyalty programs lose value, could AI come to the rescue?

    An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.

    By Michele Laufik • Aug. 11, 2025
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    Hotel Tech-in: Event mapping goes 3D

    Cvent hopes to change how event planners preview hotel venues. Its acquisition of Prismm may help.

    By July 30, 2025
  • A man on a digital tablet for booking, planning and accommodation management while working at hotel front desk
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    Opinion

    Breaking down silos: Why hotels should consider data collaboration

    Data collaboration is transforming how brands anticipate and fulfill guest needs, unlocking deeper personalization and new revenue streams.

    By Frederick Stanichev • July 25, 2025
  • Grubhub food delivery bags on the counter at a coffee shop.
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    Courtesy of Wyndham Hotels & Resorts
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    Wyndham, Grubhub partner on food delivery to 6K hotels

    Through the collaboration, guests staying across Wyndham’s entire U.S. portfolio will have access to online ordering and added perks like free delivery.

    By July 18, 2025
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    7 notable hospitality executive interviews from H1 2025

    In the first half of the year, Hotel Dive spoke with hospitality industry leaders from Marriott, Hyatt and more about everything from growth opportunities to successful loyalty strategies.

    By July 16, 2025
  • A QR code is displayed on a guest room TV.
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    Courtesy of IHG Hotels & Resorts
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    Hotel room amenities, tech boost guest satisfaction: J.D. Power

    Despite record room rates, U.S. hotel guests across every segment feel they are getting a greater value for their stays, thanks in part to in-room features.

    By July 15, 2025
  • The lobby of Marriott's W Austin hotel in Austin, Texas.
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    Courtesy of Marriott International
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    Hospitality industry leaders’ top tips for navigating 2025

    In the first half of this year, pros shared advice on hotel safety, sustainability, design, customer experience and more.

    By July 14, 2025